Standard Electricals enter into the premium fan segment in India, launches 12 new models in Tamil Nadu

Standard Electricals, a well-known brand of $ 1.3 billion Havells India Limited, yesterday announced its foray into domestic fans segment. The company launched 12 new models of premium range of fans including Ceiling, Pedestal, Table, wall & exhaust fans in Tamil Nadu market, according to a company statement. Each of these fans is attractively styled, designed to perfection and created for the premium segment and the range is priced between Rs 1650 to Rs 2500.
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Narendra Choudhary addressing the media during the launch.
The new range of premium fans will be manufactured at the state-of-the-art plant located in Haridwar, Uttarakhand. Spread over and area of ten acres, this is the most modern and integrated fan plant in the country that is equipped with automated CNC machines for end covers, computerised conveyor assembly line and high-tech testing facility. Each fan is tested multiple times before shipping to the warehouse.
Along with fans, the company also introduced a new range of modular switches christened ‘Ivy’. The modern smart flat shape switches comes with better aesthetics and bigger ergonomically designed switch knob that enables soft-operation, low noise and ease of use. Each switch is made to perform over 100000 operations. The switches would be made in state of the art switchgear plant at Baddi, Himachal Pradesh. Standard until now was manufacturing and selling domestic and industrial switchgear and domestic cables. The company will also enhance its distribution network for Standard products from 3500 outlets in Tamil Nadu to 5000 in next one year.
Speaking on the occasion, Narendra Choudhary, Senior Vice President, Havells India Limited said: “Over the last five decades, Standard has built a formidable reputation with its high quality products. Standard brand currently contributes around Rs 300 crore and we wish to take this to Rs 600 crore in next three years. Tamil Nadu has been a strong market for us and we will further strengthen our presence with more and more superior products. The latest offering of fans and switches under this brand is an extension of that commitment to our discerning and quality conscious customers. Standard fans offer best in class features like best air delivery and better performance even under low voltage conditions while switches offers great aesthetics and best-in-class safety features”.
The new range of ceiling fans is elegantly designed and comes with aesthetic looks. Under this category, the company has launched five new models namely Cruiser, Rover, Steller, Breezer & Sailor. All these fans come with broader & aerodynamically designed blades for effective air circulation and heavy-duty motor for greater performance. These fans are available in attractive colors such as- Pearl White, Pearl Brown, Gold Mist. Ocean Blue, Peal Ivory, Pearl Brown & Bianco.
Under the wall fan segment, it launched Sailor Wall fan which comes with stylish and contemporary look and pull cord control for speed and oscillation and it comes with powerful motor for superior air delivery. Under the pedestal fan category, the company has launched sailor pedestal fans which is stylishly designed and comes with aerodynamically balanced blade for superior air delivery. The fan also comes with large base for enhancing the stability and to make it sturdier.
Under the table fan category, the company launched sailor table fan which comes with jerk free oscillation and smooth running and high performance motor for efficient air delivery and under the exhaust fan category, the company launched four models of exhaust fans which comes with full plastic body and is easy to install and clean. The fans also come with uniquely designed blades for higher air flow at low noise and durable motor with inner fuse protection.
Standard is part of $ 1.3 billion leading Fast Moving Electrical Goods (FMEG) Company, Havells India Ltd. Standard offers a wide range of products which includes highly differentiated domestic and industrial products such as MCBs, RCCBs, Distribution Boards (DBs), ACBs, MCCBs, RCBOs Changeover Switches, Switch Disconnector Fuses(SDFs), HBC Fuses, Modular Switches, Copper Flexible Cables and more. Applying the same technological expertise, Standard has started manufacturing premium range of ceiling fans, table-fans, wall-mounted fans, pedestal fans and domestic exhaust fans. Standard has been serving the Indian customers with superior quality products for over five decades. Over the years, Standard has proved itself as a key player in the switchgear market of the country by constantly creating innovative solutions and upgrading its product ranges to meet the ever-changing demands of various segments of customers.

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