Lapis Bard brings in sophisticated ‘Contemporary Series’ writing instruments to the Indian market

Top quality writing instruments definitely lend an air of prestige and style to their owners, but more than that, putting your thoughts down on paper with a smooth flowing, perfectly balanced pen is one of life’s guilty pleasures for those in the know. A new collection ticking all the right boxes for today’s sophisticated consumers is LAPIS BARD’s Contemporary series. These fine writing instruments are known for their impeccable quality and precision. The Contemporary range showcases a ‘rounded square’ design, a departure from the classic definition of a writing instrument that sets it apart from the crowd.
As a brand firmly anchored in traditional writing culture but with a futuristic feel, the Lapis Bard Contemporary range includes three models – a Fountain Pen, Roller Ball and Ball Point. Truly a pen for the refined and discerning customer, says a company statement.
Fountain Pen
Image
The Lapis Bard Contemporary Fountain Pen is a writing instrument crafted in solid metal, polished and fine-tuned to perfection. In line with the design of the ‘contemporary’ series, the writing instrument exhibits a dual-profile that begins as a square at the crown of the cap, gradually morphing into a circular shape towards the barrel and returns to the square form as your approach the end of the barrel. Intricate details such as the “necktie” clip, and the three ring detail on the barrel adds character to this fine writing instrument.
Roller Ball Pen
Image
The Lapis Bard Contemporary Roller Ball is a perfectly proportioned writing instrument also sharing the dual-profile shape starting square, morphing into a cylinder and back to a square. Calibrated for the highest writing quality, this roller ball has a stylish three stripe marking at the point where the barrel meets the cap. The cap is embellished with a hint of blue enamel and the Lyre logo. The barrel is made of solid metal and is weighted flawlessly so that your writing strokes are eloquent and smooth.
Ball Point Pen
Image
The Lapis Bard Contemporary Ball Point pen is crafted in solid metal, polished and fine-tuned to perfection. In line with the design of the ‘contemporary’ series, this writing instrument exhibits a dual-profile starting square, morphing into a cylinder and back to a square. Intricate details such as the ‘necktie’ clip and the three ring detail on the barrel make this a writing instrument of distinction. The Lapis Bard Contemporary Series comes with a five year warranty period against manufacturing defects and is retailed exclusively at all William Penn outlets and online at williampenn.net.
William Penn is one of the world’s biggest multi-brand retail chains for premium and luxury fine writing instruments. The retail chain features over 20 well-known international brands such as Sheaffer, Caran d’Ache, Lapis Bard, Lamy, Sailor and many more world renowned names. William Penn also retails top quality men’s accessories from international brands like Dalvey, Lapis Bard and Sheaffer. William Penn currently has 26 outlets spread across Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kochi, Kolkata and an online store williampenn.net

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s