Auto Expo 2014: ACMA, Fraunhofer aim at sensitising innovation culture in Indian auto industry

Auto Expo 2014

Seminar on cultivating innovative culture amongst Indian auto component players.

With the apparent aim of sensitising the Indian auto industry to adopt a culture of innovation, the apex body, Automotive Component Manufacturers Association of India (ACMA) and Fraunhofer have forged alliance to deliberate their aspirations and potential for future work at a seminar, jointly organised by them at the Indian Habitat Centre, New Delhi on February 8, 2014 as part of Auto Expo 2014.

According to ACMA statement, speakers from both organisations emphasised on the necessity for organisations to focus more towards innovation and develop a road map for the industry. The automotive market the world over is intrinsically dynamic and so are the needs of its customers. The last three to five years have seen a systematic shift with organisations focusing more on engineering, design and technology; but innovation management is critical today as well.
Efficiency is critical
Efficiency today is key and a highly relevant ingredient for production technology & processes; this not only helps to build competitive advantages in the cluttered arena, it also impacts business success. With the current slowdown, one must take cognizance of critical factors prevailing in the market place and sustain through optimization and continuous improvisation. This will lead to business success which is a function of quality, productivity, flexibility as well as energy costs, a statement issued by the apex body said.
Association
This association between ACMA and Fraunhofer is an initiative towards providing better technology in order to meet the changing demands of customers. With the focus being more on technology and design, this association is expected to create awareness and increase the need to recognize how business success can be fruitful for the Indian Automotive industry.
Fraunhofer is one of Europe’s largest application-oriented research organisations. Its research efforts are geared entirely to people’s needs: health, security, communication, energy and the environment. Fraunhofer expands across 80 institutions and 22,000 researchers from across the globe. Through research and development Fraunhofer aims to impact lives by shaping technology, designing products, improving methods and techniques, overall opening new vistas. On an average, two patents are filed on a daily basis by researchers associated with Fraunhofer.
Key speakers present at the seminar included Arvind Kapur, Past President ACMA & Chairman, ACMA Centre for Excellence; Srivats Ram, Past President ACMA & Chairman, ACMA Centre for Technology, AnandiIyer, Head, Fraunhofer Representative Office, India and officials representing Fraunhofer at the seminar were Ruediger Heim, Director of R&D Division, Structural Durability, Fraunhofer Institute for Structural Durability and System Reliability (LBF); Dr Manfred Dangelmaier, Director, Business Area Engineering Systems, Fraunhofer IAO; Dr Andreas Sterzing, Director, Bulk Metal Forming, Fraunhofer Institute for Machine Tools and Forming (IWU) and Dr Kristian Arntz, Head of Department, Laser Material Processing, Fraunhofer Institute for Production Technology (IPT).

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