‘Tangled’, an awareness campaign and hair donation drive by The Rotaract Club of Women’s Christian College (RC-WCC) along with Green Trends unisex Hair and Style Salon, to make wigs for cancer patients, kicked off today at Women’s Christian College, Chennai on the account of World Cancer day, according to a statement issued by Trends in Vogue.
From (L-R): Actor Shiva, Director Shiva, Rennee Saradha, Dr Ridling Margaret Waller, Principal, Women’s Christian College, Dr Shantha, Chairman of Adyar Cancer Institute, Chennai, Gopalakrishnan, Business Head, Trends in Vogue and Producer Shiva graced the inauguration.
Dr Shanta, Chairman, Adyar Cancer Institute inaugurated the event in the presence of Dr Ridling Margaret Waller, Principal, Women’s Christian College, Chennai, Gopalakrishnan, Business Head, Trends in Vogue Private Ltd and Dr Surendran and his team from Adyar Cancer Institute. The event witnessed a huge gathering of young and willing women donors of Women’s Christian College.
Hair loss is one of the most difficult side effects of cancer treatments to deal with, as appearance is closely linked to one’s self esteem. More than the pain undergone, hair loss is the hardest part in having cancer treatment; this may even cause deep depression in some of the patients. The ten day hair donation drive is aimed at supporting cancer patients with customised wigs to hold up their self-esteem and to help them recover at a faster pace. The drive will be hosted at various points in the state including 15 colleges, 15 corporates and at all the branches of Green Trends unisex Hair and Style Salons.
Rennee Saradha, President, RC-WCC, tonsured her hair in support of the donation drive.
Rennee Saradha, a final year student and Club president opined: “We are overwhelmed by the support extended by the College and the students in making this a successful pilot initiative. We would like to reassure self-confidence through this donation drive. We aim at donating 200 hair wigs to Adyar Cancer Institute by March 2014″.
Commenting about the event, Gopalakrishnan, Business Head, Trends in Vogue said: “We are extremely glad to be part of a noble initiative of this kind. Since donating hair is possible by anyone, we invite everyone to participate. To ensure one’s current hair style is not affected we have trained more than 500 of our stylists to cut hair from areas that would not tamper with the hairstyle. A small lock of hair is sufficient from each donor, of course if someone is willing to donate more we are more than happy. Minimum eight inches hair length is required”. For queries and more information about the campaign, donors can walk into the nearest Green Trends unisex Hair and Style Salon or contact 18004202020.
Padma Prema, Chennai region- Hair trainer Green Trends unisex Hair and Style Salon- tonsured her hair to show her support towards the donation drive.
Trends In Vogue, a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. The Company is the leader in the organized salon retail chain with its flagship brands Limelite Salon and Spa, Green Trends Salon and Spa.
Backed by a team of professionals ,strong technical team, training academy and CavinKare’s R&D strength Trends in Vogue has launched a wide range of innovative services delighting over 100,000 customers every month through its 150 plus salons across India. The company pioneered the concept of family salons and has many firsts to its credit. Every salon is operated under stringent SOP’s and by using best in class products and delivering services through professionally trained stylists ensures quality service consistently. Trends has established its presence in the market with two brands in its portfolio, Limelite Salon and Spa caters to the premium segment with its best in class infrastructure ,international ambience and best in class service. Green trends Hair & Style salon promises you to look stylish and be with the times, the brand a wide range of beauty and styling services at an affordable price. The brand is popular for its regular grooming services, fashion styling and bridal make up.
CavinKare is a diversified FMCG major with brands in personal care, foods, dairy and beverages. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Limelite & Green Trends). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavour. Today with a turnover of over 1200 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.