Daimler India Commercial Vehicles launch four BharatBenz models, three tractor trailers and one construction mining truck

The Chennai-based Daimler India Commercial Vehicles Pvt Ltd (DICV), the wholly-owned subsidiary of the world’s leading truck manufacturer Daimler AG of Germany today launched four new BharatBenz models, three tractors and one Construction-Mining truck at an exclusive event conducted for Media in Mumbai, according to a company statement.
With the launch of the first three Heavy-duty models in September 2012 (2523R, 2523C and 3123C) BharatBenz began its offering of a range of trucks. Subsequently, BharatBenz launched its range of Medium-duty Trucks in February 2013. The German commercial vehicles major also launched its range of Made-in-India trucks for Export under the FUSO brand in May 2013. During 2013, two more Heavy-duty trucks (2528 and 3128) were also launched. While other variants are to be launched, this launch of Tractor models enhances the BharatBenz’s range to cover segments from 9 – 49 tonnes GVW. With today’s introduction of models, BharatBenz is now present in all major segments of Medium and Heavy duty trucking.
Four models
The four models launched today will be commercially available as of today through the fast entrenching well-established dealership network across the country. The BharatBenz Tractor and the Construction-Mining trucks will now bolster the capabilities of customer who operate in this segment adding the dimension of reliability, fuel-efficiency and an overall superior TCO benefit.
Marc Llistosella – Managing Director & CEO, DICV said: “The trucking industry in India is experiencing a tough phase. Under such circumstances, customers critically examine the offerings by manufacturers. BharatBenz trucks with their superior all-round performance and TCO benefit therefore enjoy a much greater advantage. With the launch of these trucks BharatBenz is now present in all major trucking segments as promised two years ago. The complete experience that the BharatBenz range provides has also triggered a substantial transformation in Indian trucking”.
In 2013, BharatBenz 3123R won the ‘Best Rigid Haulage Truck of the Year’ and the ‘CV of the Year’ award. This was within three months of the launch of its trucks in the market in September 2012. In January 2014, DICV won the ‘CV maker of the Year’ award and BharatBenz won two awards for its trucks. The 1217C won the ‘Innovation of the Year’ award and the 3128C won the ‘Best Haulage Carrier over 25 tonnes GVW’ at the industry-leading Apollo CV Awards. The awards besides adding fame to the brand’s performance in India also acknowledges the long sought positive transformation the brand BharatBenz has brought to Indian Truckers. The brand besides providing the best in terms of products and services has also changed the paradigm of customer orientation for the entire industry.
Speaking on the occasion, VRV Sriprasad – Vice-President, Marketing, Sales and Aftersales, DICV said: “Tractor-Trailers are at the very top of the value-chain in trucking. Hauling heavy goods over long distances, the qualitative aspects that BharatBenz provides in terms of efficiency, reliability, economy and overall TCO benefits become most important and imperative. With all the promised parameters established the Tractor-trailer operators would benefit most with BharatBenz. The Construction-Mining truck on the other hand will provide a very important aspect of reliability considering the conditions in which these trucks will be operated, demand continuous use under tortuous conditions”.
Honouring commitments
With the launch of the current models, DICV has continued to deliver on its promised portfolio as per schedule announced at inception. BharatBenz reached the 4th position in the industry in 2013 and continues to focus strongly on its business plan. Further models are planned besides its focus on Daimler Buses for India. The committed financial infusion from the parent Daimler AG continues as per plan and shall support the vision of Daimler India towards achieving its plan to transform to the Indian Commercial Vehicle industry to the next level.
Formidable network
Since the launch of the first BharatBenz dealership in Chennai in August 2012, BharatBenz has established a network of 75 outlets in line with its plans to cover more than a 100 locations by early 2015. These dealerships are state-of-the-art and are equipped besides modern facilities with well-trained manpower for both Sales and Service. While the sales team is trained to sell BharatBenz trucks based on values, the Pro-Active service from Aftersales ensures that the customer’s truck has maximum uptime and benefits the customer.
Financing and Insurance
BharatBenz also provides industry-first and industry leading features in financing and insurance through its exclusive tie-ups with reputed financial institutions. BharatBenz Financial (BBF), a captive financing subsidiary of Daimler offers a one-stop-solution for BharatBenz customers at all dealerships.


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