Delhi Auto Expo 2014: Ford to showcase new global concept and smart technologies

Ford will unveil a new global concept vehicle at this year’s 12th New Delhi Auto Expo 2014. Based on a global design philosophy, but created to serve the specific needs of consumers in India, the concept will showcase Ford’s vision for the future in the competitive compact-car segment in India and other dynamic emerging markets, according to a company statement.

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With Asia Pacific set to account for nearly a third of Ford’s global sales volume by mid-decade – up from 15 percent in 2010 – the concept will give visitors a glimpse into the kind of vehicle that Ford expects to play an important role in the region.The compact car segment is the most competitive segment in India and has been outpacing the industry for the past decade making up almost a third of total sales in 2013. Ford expects compact car sales in India to grow from about 1 million units last year to roughly 2 million units in 2018 reflecting the significance of compact cars to Indian consumers.
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“We’re excited to welcome visitors to our stand at the New Delhi Auto Expo 2014, to let them experience first-hand the global products that we are creating to meet and exceed their expectations,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India. “Alongside a stunning new global concept, we’re proud to display our exciting global vehicles and the advanced technologies that manifest our promise to go further for our customers with high-quality products that are fuel efficient, safe and offer smart solutions.”

Ford’s product-driven transformation will be on full display at the Auto Expo, with a dynamic and interactive exhibit of the vehicles and technologies that have helped the company to grow its brand in India. Visitors will be greeted by a full display of Ford vehicles for India, with the Ford Figo, Ford Classic, Ford Fiesta, Ford EcoSport and Ford Endeavour displaying the latest look and feel for 2014. The stand has also been designed to engage visitors with lively and interactive activities demonstrating Ford’s green, safe and smart technologies.
Ford’s leadership as a provider of fuel-efficient, fun-to-drive cars will be highlighted with the multi-award winning 1.0-litre EcoBoost engine, available in the Ford EcoSport. While it is the smallest engine in its class, Ford’s EcoBoost technology means it produces power equivalent to a traditional 1.6-litre petrol engine, while using 20 percent less fuel and producing just 126g of CO2 per kilometre.
The EcoBoost Touch Table will give visitors a visceral sensation of the power of a turbocharged engine. Featuring two high-powered fans to simulate forced induction, visitors will have the chance to take and share souvenir photos showing them being quite literally blown away.
A virtual-reality cricket game also will showcase the power and performance of Ford’s EcoBoost engine, while allowing visitors to enjoy the passion and spirit of a game of cricket. Players will be invited to hit an “EcoBoost ball” using a virtual “Power and Performance bat” to show off their cricketing skills while learning more about the capabilities of EcoBoost engines. Accessing your digital world with just the sound of your voice is at the core of Ford’s SYNC® in-car connectivity system. Visitors to Ford’s display will be able to experience this power through a SYNC Driving Game. Using nothing more than SYNC voice commands, visitors can compete against their friends, driving digital racing cars and sharing their scores through email and social media.
Illustrating the flexibility and personalisation possible with SYNC, which allows users to control some of their favourite smartphone apps with voice commands, the Ford display will include a SYNC DJ Booth. Using their mobile phones, visitors can interact with the DJ and request songs. In Ford’s Safety Zone, visitors will have the opportunity to learn about Ford’s advanced safety technologies, including Emergency Assist, which uses SYNC to automatically connect drivers with emergency operators following a serious accident. Visitors can also learn tips on how to be smarter, safer and greener drivers from Ford’s Driving Skills for Life programme.
Other interactive displays at the Ford stand include:

·         Blue Oval Card – A digital passport offering a focused, personalised experience you can share with family and friends. Use the card to access relevant content throughout your time on the Ford stand

·         Quality Calculator – Use a total-cost-of-ownership calculator to see how Ford technologies such as fuel-efficient EcoBoost engines can save you money in the long run

·         ‘Smart Car’ Automoblox – Build your own smart vehicle with specially marked Automoblox
The 12th New Delhi Auto Expo 2014 runs from February 7 to February 11 at the India Expo Mart, Greater Noida, Delhi NCR. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Ford Figo, Ford Fiesta, Ford Classic, Ford Endeavour, and the Ford EcoSport.
Ford’s operations in the country also include Global Business Services with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women. For more information, visit india.ford.com.
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Ford Figo, Ford Fiesta, Ford Classic, Ford Endeavour, and the Ford EcoSport.
Ford’s operations in the country also include Global Business Services with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women. For more information, visit india.ford.com.

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