One of the objectives of Goa Tourism is to promote various facets of the state both in India and abroad. The Government of Haryana has invited State of Goa to participate in the forthcoming edition of the Surajkund Mela as the ‘theme state’ is a great honour. The 28th Surajkund International Crafts Mela will be held from February 1-15, 2014 in the Surajkund district, Faridabad, Haryana, according to a statement issued by GTDC.
Goa Tourism is planning to make the most of this event and use it as a platform to showcase and promote Goa’s culture, folk dances, handicrafts and more. Goa Tourism is focussing on promotion of State among domestic and foreign tourists as a great cultural and heritage tourism destination and participation in the Surajkund Mala which is amongst one of the biggest in the world in terms of attendance, is a major effort in this direction.
The Surajkund International Crafts Mela features handlooms, handicrafts, authentic fragrances and flavours from the different states of the country across 40 acres of land that house 700 huts for displays and demonstrations. Craftspersons from Goa, other states of India and the eight SAARC (South Asian Association for Regional Cooperation) nations will also showcase their work at the mela. Over one million visitors are expected to visit the mela this year.
As the theme state, Goa will take the opportunity to highlight its varied arts and crafts, turning the spotlight on its unique blend of Western and local influences.
The Surajkund Arts Mela 2014 is expected to give a fillip to the state’s tourism industry, currently buoyed by exotic beaches and luxury resorts, by focusing on its equally relevant and important heritage and culture. Throughout the two-week festival, there will be colourful performances by dance troupes, live bands and traditional dances among others. There will also be a Theme Pavilion where visitors get a peek into the variety of Goa’s cultural aspects. A major attraction is expected to Apna Ghar, a specially constructed Goan house in which a Goan couple will reside for 15 days to showcase the lifestyle of Goa. Guests will get a feel of a Goan village lifestyle most tourists never see from the architecture to the costumes worn by the residing couple, furniture, household items and food, there will be glimpses of the customs of old still prevalent in many villages today. There will also be a Food Court serving delicious Goan cuisine, beverages and snacks.
About 60 artisans from Goa, selected by Goa Handicrafts Corporation will be sent to Surajkund, and will demonstrate their crafts and also sell their handicrafts. Over 100 performing artists are also being sent from Goa who will perform traditional Goan dances during the entire 15 day period.
Dilip Parulekar, Minister for Tourism, Government of Goa, said that Goa is a land of rich culture and heritage and the same needs to be highlighted to attract tourists. Goa Tourism will therefore focus on these aspects with renewed vigour as a part of the marketing strategy.