LG India project a turnover of Rs 2,500 crore with 28% market share in AC segment in 2014

LG Electronics (LG India), leading consumer durable brand, yesteday launched its latest range of air conditionners, with a stylish design line and supreme package of air conditioning solution for 2014.
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According to a company statement, the new range of ACs has been developed based on LG’s unique Indian Insights Programme, introducing first of its kind features including Himalaya Cooling, Monsoon Comfort and a technology that keeps mosquitos at bay. With its new technologies a five star rated air conditioner will have energy savings up to 53 percent, noted the statement.
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While speaking at the launch, Saurabh Baisakhia, Business Head (Air Conditioners), LG India said: With this new and improved range, we are fulfilling our promise to bring forward our India Insight range for the upcoming summer season which will improve the functionality of the air conditioner around the year. Addressing the growing demand for energy efficiency, LG has stepped up, by introducing air conditioners with higher energy efficiency levels as compared to other air conditioners of similar star rating. With a strong product portfolio and a recognised after-sales service network, we aim to continue with our product and technology leadership in the AC segment. We project a turnover of Rs 2500 crore with 28 percent of the market share, by the end of this year”.

Himalaya Cool Technology

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The Himalaya cool technology provides instant cooling to user by focusing on cooling the living space through smart airflow and two times faster vertical air swing. It can be activated by a one touch key on the remote controller. Using this technology the room is cooled up to 28 percent faster and saves energy up to 28 percent.
Mosquito repellent technology
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The AC range has one of the most unique features that allow users to repel the mosquitoes away, without use of any chemical. Ultrasonic waves are utilised to repel the mosquitoes away. These ultrasonic waves are beyond the audible range of humans and only impact the sensing of mosquitoes. Mosquito away technology can be activated using a one touch key on the remote controller.
Monsoon comfort Technology
The Monsoon Comfort technology provides the right cooling during high humidity and monsoon season. As compared to the normal dehumidification mode in other air conditioners, the monsoon comfort technology prevents overcooling and saves energy up to 36.4 percent. The same is achieved through right balance between room temperature, body temperature, air movement and air flow. Monsoon comfort can be activated using single key on the remote controller. All the three technologies are tested and certified by reputed institutes.

4-D Cooling
4-D cooling helps to cool every corner of the room by circulating the cool air in all 4 directions (Up-Down, Left-Right)

Deep Sleep Mode
The AC automatically adjusts the room temperature during the night for maximum user comfort and energy savings. The indoor unit fan and compressor operates automatically to maintain optimum room temperature and provide comfortable sleep.

Air purification
LG’s unique Plasmaster Ioniser sterilizes the air up to 99.9 percent from bacteria and other harmful substances. The comprehensive auto cleaning function prevents formation of bacteria and moulding on the heat exchanger, providing a fresh, pleasant and comfortable environment. In addition, these air conditioners also come with very good quality dual protection filter and 3M micro protection filter which is able to block dust particles as small as 0.3µm.

Inverter V range
The Inverter V new ranges is equipped with the unique BLDC compressor technology and skew fan design which gives it the world’s lowest noise level of 19db. The LG Inverter V compressor is faster and more powerful than a conventional AC. The compressor speed adjusts automatically to provide variable tonnage and controls temperature in the room, thus maintaining desired temperature levels at all times.
The advanced LG Inverter V technology is highly energy efficient and saves up to 66% energy. For LG, customer delight and satisfaction are crucial factors in determining its growth trajectory and competitive edge. Such insights have prompted the company to streamline its customer service too. LG has the largest service network in the country with 950+ SVC Centres, 7000+ Engineers covering 300+ towns to ensure speedy response time and installation by professionally trained service engineers. LG has also launched the AC Solution Plazas, one-stop shops for all domestic and commercial air-conditioning needs. With a current set-up of 55 such Plazas, LG Plans to have 20 more such one-stop shops across India by the end of this year.
The new range of LG Air conditioner has 90 new RAC models. LG AC’s uses a very powerful rotary compressor which can run even when the temp goes up to 54 degree and does not trip, best suited for the Indian consumers. The new range is designed to be installation friendly. Inverter V ACs is available in Hot n Cold and Cooling only series in 1.0, 1.5 and 2.0 ton in the price range of Rs 43,000 to Rs 75,000. Split ACs is available in L-Terminator, L Energia, L-Vogue plus, L- Stella Plus, L Maxima plus, L-Aura plus and L-Nova Plus series in the capacities of 0.75 to two tonnes in the price range of Rs 25,000 to Rs 50,000
Window ACs are available in L-Crescent plus, L-Gratis plus and L-Bliss plus series in the capacities of 0.75 to 2 ton. Keeping in view the customer trend new look and five star-models have been introduced. These ACs are available in the price range of Rs 20,000 to Rs 35,000. Hot n Cold Split AC’s is available in capacity of 1.0-2.0 tonnes in the price range of Rs 35,000 to Rs 50,000.
* “Tested in a controlled laboratory setting; results may vary in actual use. Long term effect not tested and mosquitoes may become resistant. This product is one of the ways to manage mosquitoes and not intended to replace other protective device against mosquitoes. Refer to lg.com/in for test conditions.”
LG Electronics India Private Ltd, a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in in the country. LG India is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
Manufacturing plants
LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon near Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD / LED TVs, washing machine, refrigerators and Optical Disc Drives.

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