Mallika Srinivasan honoured with Padma Shri for her efforts in improving the lot of farming community in India

Mallika Srinivasan, the Chairperson of the Chennai-based Tractors and Farm Equipment Limited (TAFE), part of the Amalgamation Group, has been conferred with one of the prestigious awards, Padma Shri by the the Government of India.
A thought leader and strategist, Mallika is known for high calibre entrepreneurship, persistencce on excellence and yeoman service rendered to the Indian agriculture machinery business. She is also being recognised by the academia.
Currently, the Chairperson and CEO of TAFE, Mallika took up the mantle after finishing her studies in the US. TAFE was earlier part of the Eicher group. The $ 1.6 billion tractor firm was set up way back in 1960 by the Eicher group and later on acquired by the Amalgamation Group, founded by Mallika’s father Sivasailam. TAFE is today the third largest tractor maker in the world and second largest in India by volumes. The company is present in excess of 82 countries that includes developed nations in Europe and the Americas. After she took over, TAFE has made giant strides and redefined the agriculture machinery business. Besides heading TAFE, Mallika is also on the Board of AGCO Corporation of the US, Tata Steel Limited and Tata Global Beverages. She is also the governing member of the Governing Board at the Indian School of Business, Hyderabad and the Bharathidasan Institute of Management, Trichy.
In a career spanning a quarter century, Mallika transformed TAFE as a quality mass producer of tractors, besides making it a lean and resilient entity that could easily weather the cyclicality of the tractor business. She laid major fillip on product and process development as the mantras. Mallika develped the core engineering prowess and made good use of the design and development into manfuacturing a slew of products for the overseas markets. In tandem with this, she had also strengthened alliance with AGCO for mutual growth, both in terms of compoents and in terms of tractor business. In fact, she led from the front in the acquisition of Eicher’s tractor and engines business through a separate arm and nurtured it sgrowth in terms of operations and profits.
Mallika has credited with ensuring  lofty positioning of the Massey Ferguson and Eicher products in the market and inspiring in developing the Eicher product range by increasing the horse powers that suited the exacting standards of the changing market scenario.  From a mediocre player, Mallika metamorphosed TAFE into its current status of $ 1.6 billion behemoth. Thecompany ow has wide spectrum of products including tractors, farm machinery, diesel engines, engineering plastics, hydraulic pumps and cylinders, batteries, automobile franchises and plantations.
Under her stewardship, TAFE was not only transformed itself to a profit making venture, but also one of the most financially viable tractor firms globally. She had assummed various positions in industry bodies including CII, Indian Institute of Foreign Trade and more.
Mallika’s corporate social responsibility efforts are laudable, the latest being TAFE’s cooperation with the Chennai Traffic Police in bringing in awareness against honking by vehicles in Chennai. She has an avowed passion for making sure that development of education and healthcare in the country should be there in place. In fact, she has been instumental in backing entities like Sanakara Nethralaya, renowned eye care organisation, Adyar Cancer Hospital in Chennai and a slew of educational and healtchare facilities in Tirunelveli district of Tamil Nadu. What is more, Mallika has been a patron of arts through her support of one of the country’s leading musical tradition of Carnatic music through the Indira Sivasailam Endowment Fund.
Mallika was always a brilliant student. She is a university gold medalist in Econometrics from the University of Madras. Mallika graduated as a member of the Dean’s Honour List and the Alpha Beta Gama Socity from the Wharton School of Business, Univesity of Pennsylvania, the US. She was ranked as one of its top 125 most successful alumni.
Mallika has won several recognitions both in her career as well as for her philantropical pursuits. In 2011, Mallika won the Entrepreneur of the Year award from Ernst and Young. Several accolades came calling Mallika such as Woman Leader of the Year Award from Forbes India, another recognition from Forbes Asia as one of the top 50 Asian Power Businesswomen, ranking second among India’s Most Powerful Women in Business by Fortune Asia. She has also been named among the six Most Powerful Women of India Inc by Business Today magazine. The Asian Business Leadership Forum conferred her with ABLF Woman of Power Award. And that is not all, NDTV Profit, one of the leading business television channel conferred her special honour of Business Thought Leader of the Year 2012 Award.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s