Sunburn, Asia’s largest music festival kicks off the New Year in true Sunburn style. In its eighth year, only gets bigger and better and this time, Sunburn presents Armin Van Buuren at the Sunburn Arena in Bangalore for the very first time, says a media statement.
Armin Van Buuren, five times numero uno DJ mesmerised the green city of Bangalore with his signature sounds and brilliant on-stage persona. Unlike most artists, Armin does not play pre – recorded sets, he completely feeds off the energy of the crowd and did this in typical Armin style for his Bangalore fans. DJ Inferno and ‘Lost Stories’, played the opening set and got the crowd pumping with their signature beats. Bangalore was in for the time of their lives.
No matter how many hours Armin van Buuren has travelled to get there, as soon as he enters the DJ booth, the Dutchman has his full focus on the music, the crowd and how these two will combine. As soon as the beats of his first record kicked in, the room lit up and chanting filled the air. Mixed seamlessly, he created his own style and sound, making his DJ set a unique experience. The flag-bearer of the trance movement, one of the biggest scenes in EDM worldwide, Armin truly had Bangalore in a state of trance. He took to the stage and spell bound his fans. Playing popular tracks from his ‘Intense’ album- ‘This is what it feels like’ and ‘Beautiful Life’ amongst others.
Speaking at the event, Joint Managing Director,Percept Limited, Shailendra Singh said: “Now in season 8 of Sunburn, we have truly aimed to push the envelope to bring our fans something they’ve never experienced before. We aim to bring the Sunburn experience to fans all across the country and we’re super excited to have brought the Armin experience to fans in Bangalore”.
Speaking on this occasion, Armin Van Buuren stated: “It has always been amazing to play in India, the crowd never seizes to amaze me. I’ve heard a lot about the energy in Bangalore and it was truly phenomenal. It’s safe to say I’ll be back soon”.
Sunburn is Asia’s largest electronic dance music brand , ranked as the 4th Best festival in the world (inthemix.au). Inaugurated in 2007, as a three day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past six years of its existence, Sunburn has brought together renowned Indian and International artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across the India & Asia. Sunburn caters to a wide Indian and International audience and it showcases India as a Dance Festival destination to the world.
Sunburn has extended and diversified beyond the festival in Goa in cities like Mumbai, Delhi & Bangalore. Other formats under the Sunburn umbrella include Arena gigs, Club gigs, Campus gigs and the newest edition called ‘Sunburn Reload’ which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.
Sunburn Arena is a format created under the brand umbrella of Sunburn, a brand by Percept Live. Taking inspiration from global concerts that have taken place in super-sized arena centres like in the UK, USA and other parts of the world, Sunburn Arena is first of its kind in India. The objective to propel this format is 2-fold: First, to coax the authorities to sanction the construction of state-of-the-art Arena centres that shall further put India on the global map and second, to spread the brand Sunburn across different cities in India allowing EDM fans a chance to experience the hallmarks of EDM from the world over. Sunburn Arena promises to deliver a high impact experience supported by world class technology, high-end and programmable lighting, special effects with dimensional experiences, and much more.
Sunburn Arena through its Arena Gigs brings notable DJs from all over the world and gives them an opportunity to create ultimate music and entertainment experience for their audience. Such a format shall always showcase ONE globally renowned and popular artist from the EDM scene.
The Sunburn Arena brought world renowned electronic music artiste Avicii in 2011 and one of the best European DJs Dash Berlin early in 2012. The Sunburn Arena strikes again with the biggest dance music trio of the century ‘Swedish House Mafia’ for their One Last Tour in India. The trio performed at Noida in November 2012 and came back to perform for the first and last time in Bengaluru and Mumbai in 2013. The Sunburn Arena has also seen music heavy weights such as Hardwell.
Percept Live is a division of Percept Limited, an entertainment, media and communications company founded in 1984. With capitalised billings of about Rs 31.40 billion (FY’12). Percept, today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.
Percept Live business includes all Intellectual Properties created and owned by the Percept Group, which include IPs in Live Entertainment, Sports, Celebrity Management, Digital and Media space. Percept Live comprises the following IPs:
· Sunburn – Asia’s biggest and most desired Electronic Dance Music Festival;
· Fight Nights –India’s first ever indoor boxing bouts between leading Indian and International boxers
· Bollywood Live – The first multi-city Bollywood Dance Music Festival