Swedish luxury carmaker Volvo Auto India (VAI) has announced its partnership with Celebrity Cricket League 4 (CCL). According to a media statement, VAI is the official title sponsors for CCL Glam Nights in Mumbai, Chennai, Cuttack, Cochin, Hyderabad and Ranchi. VAI will be co-sponsoring the CCL Glam Nights in Bangalore. An amalgamation of splendour and glamour, the Celebrity Cricket League (CCL) 2014 starts tomorrow as Volvo looks forward to some tremendous exciting journey ahead.
CCL Glam nights is an exclusive after match party event of the Celebrity Cricket League Season 4 with restricted guest’s entry. It’s a forum where celebrities from the film fraternity interact with business tycoons, HNI’s, socialites, and their affiliates of the region. CCL Glam Nights take the bling quotient to the next level, with electric and dashing after parties post every CCL match.
Speaking on the occasion, Sudeep Narayan, Marketing & PR Director, Volvo Auto India said: “Our association with Celebrity Cricket League is a perfect partnership of the synergies between us. Celebrities and guests get to experience the unmatched luxury statement from Volvo Cars and we get the opportunity to take the Volvo brand directly to the who’s who of the society and corporate world, across the cities – the target group for the brand.”
Volvo Cars have always been associated with sports and events in their constant endeavour to take out the brand to the right target customers – be it Golf tournaments, Chennai Open, IPL and now the Celebrity Cricket League. The spirit of CCL Glam Nights 2014- the zest, the Scandinavian luxury is what Volvo stands for!
Swedish luxury carmaker Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Gurgaon, Ahmedabad, Mumbai, Chandigarh, Ludhiana, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam and Pune. Soon the cars will be seen in Kolkata with a new dealership opening there.
The company will now sell five luxury models.
1. Volvo S60 – A sporty sedan
2. Volvo XC60 – A technologically advanced compact luxury SUV, apt for Indian roads.
3. Volvo V40 Cross Country – The adventurous cross country.
4. Volvo S80 – An exquisitely elegant saloon
5. Volvo XC90 – A 7-seater luxury SUV which is sturdy and apt for Indian families.
‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values. For more on Volvo Cars, visit – volvocars.in.