Monica Anand, who brought the concept of fashion lingerie and fantasy nightwear in India, says it is meant for the confident Indian woman, who is comfortable with her sensuality, who takes her fun side very seriously and loves to try new things.
An ex-banker and marketing professional, she quit her job and put all her savings to establish something that she could call her own. A confident Monica, 31, established Under Cover Lingerie business in November 2011, an Indian brand that provides Indian women with an extensive range of fantasy lingerie and sensuous nightwear. Apparently, the idea was to create a brand for the confident Indian woman, who is comfortable with her sensuality, takes her fun side very seriously and loves to try new things.
The young and vivacious entrepreneur, Monica steers, administers and coordinates the manufacturing, marketing, sales and administrative activities for Under Cover Lingerie. Besides her business pursuit, she has keen interest in books, art, Yoga and meditation.
In a free-wheeling chat, Monica Anand shares her insight as to how Under Cover Lingerie continued to defy expectations to Jayashankar Menon. Excerpts from the interview:
JM: Can you talk about the concept of fashion lingerie and fantasy nightwear?
MA: The conecpt is meant for the confident Indian woman, who is comfortable with her sensuality, at the same time, takes her fun side very seriously, while loving to try new things.
JM: Can you talk about the genesis of Under Cover Lingerie?
MA: As far as my career graph is concerned, I started off my job in a bank, followed by marketing jobs, I quit my job, invested what all money I had saved up to set up a venture that I can call my own. That is how Under Cover Lingerie business took off back in November 2011. Under Cover Lingerie is an Indian brand, which provides Indian women with an extensive range of fantasy lingerie and sensous nightwear.
JM: Can you talk about the product range Under Cover Lingerie have?
MA: Now, Under Cover Lingerie is India’s leading brand of fashion lingerie and fantasy nightwear. Under Cover Lingerie provides the Indian woman with an extensive range of lingerie and sensuous nightwear. Right from baby dolls, to two-piece sets and hosiery to role play outfits, we have it all. Browse through our sumptuous lingerie, glamorous nightwear, seductive accessories and exquisite gifts, simply place your order and fall in love. Under Cover Lingerie continues to defy expectations in the lingerie and e-commerce space by offering an impeccable online lingerie shopping experience.