Honda Motorcycle & Scooter India achieves a milestone of acquiring 15 million customers in 13 years

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the fastest growing two-wheeler manufacturer in India today announced the acquisition of 15 million customer milestone in its 13th year of operation in India. According to a company statement, the latest five million customers were added in just 18 months after the declaration of ten million customer milestone in July, 2012.
This extraordinary pace is an outcome of Honda’s foray in the mass motorcycle segment- Dream Yuga and Dream Neo being well accepted in the market. Also, Honda’s consistent market leadership in automatic scooter segment is affirmative of its excellent quality product offerings.
HMSI came into existence on December 14, 1999 and its first production facility at Manesar commenced operations in 2001. Currently operates three manufacturing plants at Manesar (Haryana) and Tapukara (Rajasthan) and Narsapura  (Kolar district of Karnataka) with the cumulative production capacity to reach 46 lakh units annually by FY’14 end.
Speaking on this achievement, Keita Muramatsu – President and CEO, HMSI said: “Together we have successfully given Joy of mobility to 15 Million Happy customers. We firmly believe customer experience and customer loyalty is priceless and will work very closely with our customers to enhance the same”.
Expressing sincere gratitude to Honda customers, YS Guleria – Vice President, Sales and Marketing, HMSI said: “Achieving the 15 million customers mark in such a short period is a testimony to growing customer trust on Honda brand. To meet customer demand and reach out to new markets, Honda has intensified its efforts to rapidly expand its network by adding 500 new touch-points and take its growing network to 2500.”
Honda has also been the Industry First to promote Fun, Safety and Environment in India. As a responsible manufacturer, HMSI has till date trained more than 400,000 individuals including children and women and is successfully operating Traffic Training parks in Delhi and Jaipur. Very recently, Honda announced partnership with POGO and associated with Chhota Bheem for road safety promotion among kids. In another announcement HMSI declared association with South Delhi Municipal Corporation, to educate young minds on road safety.


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