Shrujan Hand Embroidery Exhibition from February 7-11, 2014 at Aga Khan Hall New Delhi

Exhibiting 16 different styles of Hand Embroidery from Kutch, visitors to the Shrujan Hand Embroidery Echibition will find many new varieties of an eclectic mix of traditional embroidery on contemporary apparels, accessories and home furnishing, using traditional as well as contemporary fabrics. Shrujan is a 44 year old organization recognized for the finest quality of hand embroidery, garments, accessories and lifestyle products, according to a company statement.
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The Exhibition will be held at the Aga Khan Hall, New Delhi on February 7-14, 2014 between 10:00 AM to 7:00 PM.The exhibition will showcase original hand embroidered fabrics that 3,500 craftswomen living in 100 remote villages of Kutch have fashioned into high quality products which include sarees, garments, bags and home furnishing and many more.
Today Shrujan enables nine communities that practice 16 styles of kutchi hand embroidery to earn a dignified livelihood. Craftswomen who are part of the Shrujan family work from home. Their rural way of life is not disturbed. Shrujan’s production team reaches the threads and fabrics to the craftswomen even in the remotest villages. The women do not have to pay for these materials. But they are paid for their skill and their time and that too right at their doorstep, as soon as they have completed the embroidery.
Shrujan began modestly as a small project during the severe drought in Kutch in 1969. With the help of local women its founder Chandaben Shroff developed a unique, sustainable means of income generation for village women. She got the local women to produce saris with exclusive embroideries. The first exhibition of saris was held in October 1969 in Mumbai with considerable success. The profits were re-invested into building the organization called Shrujan. For further details please visit shrujan.org.

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