Datsun Go, Go+ to be showcased at 12th Delhi Auto Expo 2014

Datsun is taking part in the 12th Delhi Auto Expo 2014 from February 5 to 11, 2014 which will be held at India Expo Mart, Greater Noida. It will be the first time in the decades-long history of the brand that Datsun has attended a motor show in India, according to a press note. issued by Nissan Motor Co, the parent company.
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Marking another milestone Datsun will also stage the world premiere of its first new concept car since the return of the brand. The concept car will be unveiled on the Datsun stand during the press-days at the Show. Created to appeal to the new generation of young and optimistic people, “risers”, the new concept is distinctive and stylish, and a step forward in terms of product allure in the segment. At the same time it offers all the features required by the aspirational Datsun customers.
Additionally Datsun will show the Datsun GO+ seven-seater for the first time in India.
The unique Datsun stand in Hall 12 will showcase Datsun’s values of dream, access and trust, presenting a fitting environment for the concept car, the Datsun GO+ and the Datsun GO hatchback. The Datsun GO will be presented in all available body colors in advance of start of sales in March.  Two accessorized versions of the Datsun GO model will be on display demonstrating just a few of the personalization options the car offers.
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Nissan announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

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