AMR Presents ‘Limited Edition’ IFFD Calendar 2014 with Glitz, Glamour and Fun

As Dates Change, fashion thrives” keeping this thought in mind, For the very first time Indian Federation for Fashion Development (IFFD)  launched the IFFD Calendar 2014
Image
This calendar is being touted as the India’s first ever limited edition calendar exploring high end fashion with 14 different designers.

Image
To support this initiative AMR came onboard as presenting Sponsor and ALPS as Make up Partner.
Image
Shot exclusively by photographer Vipin Gaur, the calendar features 12 best designers that scan the months of 2014 with their designs. Through his lens Gaur explores the fantasies of each season when presented in the high fashion where every element in each of the shots creates a story of its own.
Image
To add to the photography, Aamer Zakir, the renowned International fashion consultant & stylist was roped in to ensure unique styling along with Ishika Taneja & Gunjan Gaur for hair and makeup.  Akassh K Aggarwal was responsible for the incredible Jewellery designs. The impressive post production work was done by Parmjit Singh.
Image
The 12 photos that make up the 2014 Calendar show different designs and depict high end fashion in all its grandeur. Designers without whom this calendar won’t be possible are  Manoviraj Khosla, Rajdeep Ranawat, Raakesh Agarwal, Niket & Janee, Manish Gupta, Niharika Pandey, Shantanu Singh, Shivani Singh, Rosy Ahluwalia with Jewellery Designer Kavita, Jenjum Gadi, Nitya Bajaj, Sonia Jethely. With his keen eye,  Aamer along with IFFD has selected these designers both in terms of their aesthetic rigour and for the recurring references to the art of fashion.
Image
The launch was hosted by Aamer Zakir &  was attend by  who’s who of the fashion fraternity & Socialites, To name few Varija Bajaj,  Priyanka kakkar, Shankar Sahini, Parul Grover, Liza Verma, Sudhir & sulakshna Monga, Amit Talwar, Meenakshi Dutt, Salloli Kumar, Sandeep Marwah, Sunaina Vindra chibba, Shalini wahi Chauhan, Ratika Seth and many others
Image
Speaking about the first ever limited edition calendar by IFFD, Director, Kiran Kheva, said, “The 2014 IFFD Calendar is a clear expression and Aamer Zakir is its interpreter. Vipin Gaur portrays the 12 designs in sheer simplicity and class. The real venues were used where high fashion make up by ALPS (Bharti Taneja) simply illuminate the overall scenes. Bringing his own unique stamp jewellery to the project Akassh K Aggarwal helped Vipin to captures the moment to present what is construed as high fashion.”
Image
“At IFFD we take the most novel ideas and concepts and drive them with passion and creativity and the limited edition IFFD Calendar 2014 is one such idea.

Image

We aimed at creating a calendar which can satisfy the creative urge of collectors and connoisseurs and become a prized possession in the years to come.

Image

Calendars since long have become collectible items and this is exactly what we aim to achieve with the annual IFFD limited edition calendar”, further added Avinash Pathania, Founder, Director, IFFD.

Image

Image

Image

Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s