Tata Motors, Total Lubrifiants forge aftermarket alliance for African market

Tata Motors and Total Lubrifiants, forged aftermarket alliance and has signed an agreement to supply Total branded lubricants and special products, across the Tata Motors sales and service points in African markets (other than South Africa), ensuring the right oil grade for delivering stringent lubrication requirements of Tata Motors commercial vehicles. According to a statement released by Tata Motors, Total Lubrifiants is the market leader in Africa, operating in 43 Africans countries, supporting the Tata Motors service network with high quality lubricants, including a fuel economy range.
The partnership agreement was signed by RT Wasan, Head – International Business, Commercial Vehicles, Tata Motors, Sanjeev Garg, Global Head – Customer Care, Commercial Vehicles, Tata Motors, Yves Jassaud, CEO and Executive Director, TOTAL Oil India Private Limited – Lubricants Division and Phillipe Charleux, Vice President, Total Lubrifiants, France, in the presence of B Vijay Kumar, Chairman and Managing Director of Total Oil India Private Limited (TOIPL) and Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, in Mumbai.
Sanjeev Garg, Global Head – Customer Care, Commercial Vehicles, Tata Motors said: “Through our partnership with Total Lubrifiants, we at Tata Motors are pleased to ensure our customers with superior quality branded lubricants, developed specially for Tata Motors Commercial Vehicles, enhancing the performance of our engines, gearboxes and drivelines. These have enabled our customers to lower overall costs of running their vehicles. We at Tata Motors are committed to offering our customers with world-class product and services”. With this partnership Total Lubrifiants will also jointly support in the modernisation of Tata Motors workshops across Africa.
Tata Motors is the first manufacturer in Africa who started offering a pan-Africa warranty called TATA -X-TEND. With TATA -X-TEND customers can avail warranty and service support across Africa, irrespective of the country of purchase within Africa, offering peace of mind motoring. Total is one of the largest integrated oil and gas companies in the world, with activities in more than 130 countries. The Group is also a first rank player in chemicals. Its 97,000 employees put their expertise to work in every part of the industry – exploration and production of oil and natural gas, refining and marketing, new energies, trading, and chemicals. Total is working to help satisfy the global demand for energy, both today and tomorrow.
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs 1,88,818 crore ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over eight million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.


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