Notty ready-to-drink healthy fruit drink launched in one litre tetra pack

Greenways Foods & Beverages (D) Pvt Ltd, launched the ready-to-use healthy one litre tetra pack drink in the Indian market. Notty, already popular in 200 ml packs, combines the best features of a tetra pack thanks to its shape, stability and smooth pouring action, this is also just as easy to handle, says a company statement. Notty which is ready-to-drink, healthy fruit drink, packed in a shelf-stable, easy to serve and store, 1-litre pack is available in pink guava & mango flavors. Each product is all natural, healthy fruit drink, both nutritious and tasteful which contains vegetarian DHA and Vitamin A, C, E, and does not contain any kind of synthetic ingredients or stimulants in its formulation. It is a rich source of dietary fiber and vitamins.
Dr Sachin Chopda CMD Greenways Foods & Beverages (D) Pvt Ltd said: “We are very excited about the introduction of our one litre Tetra pack, with the 200 ml packs already available in the market. The one litre product will uniquely satisfy the industry’s need for a larger quantity, shelf-stable beverage that offers the convenience of easy-to-serve and store package format. It will be the platform needed to deliver value to the food service channel and enhance our position in the retail store space by listening to the customer and answering their demands”.
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Vinod Gaikwad General Manager Sales & Marketing- Greenways Foods & Beverages added: “We are looking at capturing wider consumer base with the introduction of bigger packs targeted for in-home consumption. The launch of 1 litre pack of Notty will lead to forward buying & help us to garner larger volumes as the consumption will increase. At the other end, the bigger pack will also lead to decrease in transportation & production cost. We look forward to pass the benefit achieved from economies of the scale to the end consumer and the acceptance of the pack amongst the target audience”
Greenways Foods & Beverages (D) Pvt Ltd has positioned Notty as yummy, healthy fruit drink, both nutritious and tasteful. It contains vegetarian DHA and Vitamin A, C, E, and does not contain any kind of synthetic ingredients or stimulants in its formulation. It is a rich source of dietary fiber and vitamins, which make it a healthy substitute keeping in mind the target audience being young children. It is available in four flavours; pink guava, strawberry, mango and multi fruit.
Greenways Foods & Beverages (D) Pvt Ltd is a part of the 40 year old, Pune based ‘Pushpam Group’ having interests across F&B, IT, Agriculture and Distribution. Greenways Foods & Beverages (D) Pvt Ltd is geared to become an important player in the Food & Beverage segment through its interesting brand portfolio targeted at the ‘Indian with changing tastes’. Greenways Foods & Beverages (D) Pvt Ltd will identify the evolution and change in patterns of consumption in India and will create products and brands to cater to that changing need.

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