Great Lakes Institute of Management, a premier B-School in the country, organised the Digital Marketing Conference at its Platinum Rated LEED-certified campus in Chennai, according to a statement issued by the Institute. The annual event saw industry’s renowned digital marketing experts and leaders take part to discuss on the current trends and future of digital marketing. The conference was hosted with an objective to explore the nuances of digital marketing, which is the sensation among the marketers. The conference enabled the management students to raise questions on various trending tools of digital marketing, while the experts presented real time case studies which detailed on the utilisation of the digital tools.
Vaidy Jayaraman, Sathya Prabhakar, Sunil Maheshwari and TN Swaminathan.
Emminent entreprenuers including Satya Prabhakar, CEO of Sulekha and Sunil Maheshwari, CEO and Co-Founder at Mango Technologies spoke on the topics SoLoMo – Social Local Mobile and Location Based Marketing. The other renowned speakers who took part in the panel discussion included Sumit Jain, CEO, Commonfloor, Amit Bansal, CTO, Pearson India; Pramod Pratap, Marketing Manager, Infosys; Sanjeet Sen, Country Marketing Manager, Symantec and Anuj Jain, VP Marketing, Firstcry. The speakers spoke on the topic ‘Mobile the New Digital’. Dr TN Swaminathan, Director – Branding, PR and Alumni, Great Lakes Institute of Management welcomed Satya Prabhakar and Sunil Maheshwari and thanked them for sharing their insights and experience at conference.
While sharing insights on the occasion, Prof Bala V Balachandran, Founder and Dean, Great Lakes Institute of Management said: “The digital advantage we have is going to create a big boon to businesses but that comes through effective maximisation. Citing the need, we are planning to introduce new course, M.Sc in IT and Management in association with Georgia State University”.
Prabhakar said: “Direct Marketing has relatively dropped by 50 percent while digital marketing is on the driver’s seat influencing the buyers by converting their wants into needs. Digital marketing has created a platform to understand specific needs of a consumer and connect those needs with specific business. This leads to more accurate selling and higher customer satisfaction”.
Maheshwari pointed out: “We haven’t scratched the Location Based Marketing technique completely. We are still getting there and the increase in the volume of smart phone usage will widen the potential of location based marketing which will exponentially drive sales”.
Prof Jayaraman opined: “We are in the era of mass customisation, the whole idea of branding and reputation management is going through a huge change. Things to ponder going forward in the digital age are Curation, Social Media Management, Measurement and Analytics and Semantic Web”.
Great Lakes in their efforts to groom future ready managers have tapped every trending subject in order to give their students an edge over others. The conference helped the students of Great Lakes not only to understand digital marketing on whole but also threw light on the trending pattern of the subject.
Great Lakes Institute of Management is a leading B-school in India founded in 2004 by Prof Bala V Balachandran JL Kellogg Distinguished Professor of Accounting and Information Management Northwestern University, USA. The campus has been built on sprawling 27.5 acres and is LEED Platinum rated .The institute has academic alliances with Stuart Graduate School of Business USA, Yale University USA., Nanyang Technical University, Singapore and Bordeaux University to name a few. In a short span of nine years since inception, it is ranked in the Top 10 B Schools of India in 2012 (Outlook & Careers 360).
The institute offers a flagship one year Post Graduate Program in Management besides a Two year regular Post Graduate Diploma in Management. In addition, for Executives there are 2 part time programs to choose from besides a Global Executive MBA in Energy Management conducted in association with Bauer college, Houston Texas.
Great Lakes Institute of Management is guided by a Business Advisory Council chaired by Mr. Ratan Tata, and comprises of corporate stalwarts like Jamshyd Godrej, S Ramadorai, Kumaramangalam Birla, Narayana Murthy to name a few.
The Academic Advisory Council chaired by Dr Bala V Balachandran includes world renowned management gurus including Dr Philip Kotler, Dr Seenu Srinivasan and Dr Aswath Damodaran. Jamshyd N Godrej is the Chairman of the Board of Directors of Great Lakes Institute of Management.
Faculty from leading business schools such as Harvard, Stanford, Stuart, Kellogg and Florida teach at the institute. Chinese is a mandatory course for the students at Great Lakes. Luminaries like Dr Ratan Tata, Dr Deepak Chopra, Dr CK Prahalad, Dr YV Reddy, Dr Philip Kotler, Dr Finn E Kydland, Vivek Paul and Rahul Bajaj had visited the institute and addressed the students.