Yamaha Motor India logs sales growth of 37 percent in December 2013

Yamaha Motor India Sales Private Limited, the domestic arm of the Japanese two-wheeler major, Yamaha had posted a humungous growth with its successful entry into the scooter segment through the introduction of Ray and Ray Z, which proved pivotal in boosting its fortunes to new highs. Yamaha, in fact, consolidated its position by registering a sales of 651,487 vehicles in 2013 in contrast with 486,810 units clocked in 2012, posting a robust growth of 34 percent over the previous year.
Indian market
In the domestic arena, Yamaha’s sales grew by 32.6 percent at 461,814 units sold in 2013 in comparison with the 2012 sales of 348,346 units.
The 2013 export figures of Yamaha stood at 189,673 units against the sales of 138,464 units in 2012, logging a growth of 37 percent, according to a company statement.
December sales
In December last year, Yamaha sold 39,777 units in the domestic market against 25,123 units sold in December 2012, registering a growth of 58 percent. In the export markets, Yamaha sold 25,220 units in December 2013, compared to 22,360 units sold in the same month last year, achieving a growth of 13 percent. Overall sales stood at 64,997 units in December 2013 against 47,483 units sold in December 2012, for a 37 percent overall growth.
Elaborating on the results, Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India said: “Despite industry travails, 2013 was an excellent year for us and we are certainly pleased with our performance this year. Apart from our new scooter launches, the robust results can be attributed to our strong product portfolio and steadfast customer confidence. Our innovative marketing strategies and exciting product portfolio across segments have also helped us reap good results. We’re looking at further expanding our dealership network across India as well as enhance our customer care services. The future definitely seems exciting and we look forward to improving our performance in 2014 as well”.
In April 2013, India Yamaha Motor Pvt. Ltd established a separate sister concern, Yamaha Motor India Sales Pvt Ltd (YMIS) to cater to Company’s sales and marketing needs and function independently. Currently, Yamaha’s products in India include Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc), Ray Z (113 cc) Scooters. Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).


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