Tata Motors for the first time participated in Google’s annual online shopping event ‘GOSF’ through direct online booking mode with an overwhelming response, according to a company statement. This well-priced sale offer attracted buyers from across the country resulting in over 6,500 potential customers, who visited the Tata Motors Ltd, GOSF site and the company received over 250 bookings in four days.
Tata Motors had mapped 130 dealers on the site across 101 number of cities across the country and facilitated direct payments through the secure site and partnered with India Ideas Ltd., or commonly known as Billdesk for payments. The tie-up with GOSF has helped in leveraging the high traffic platform of Google in order to increase the purchase intent during the festive season for customers visiting the website between December 11 to 14, 2013.
Speaking about the initiative, Ankush Arora, Senior Vice President, Passenger Vehicles (Commercial), Tata Motors said: “We at Tata Motors are delighted to partner with Google India for this exciting online shopping festival. We adopt our marketing strategies as per brands and we have strong play in the online medium. The GOSF festival recorded 250 plus bookings for us within four days of GOSF. We received a phenomenal response from Tier-II cities, amongst which Bhubaneswar recorded the highest number. The high bookings and the reach into Tier-II is a clear indication how the digital medium is fast evolving across the country and its reach is cutting through all segments of our customers, irrespective of where they live.” The GOSF, which started as a 24 hour affair on December 12, 2012 recorded a greater response this year with two million unique visitors”.
The Great Online Shopping Festival is organized by Google India in conjunction with major players in e-commerce, local, classified and online travel sites. This year, Google has roped in around 250 retailers from across the country for the festival. One can shop for a wealth of items including shoes, clothes, jewelry, apparel, cars, travel packages, books, kids wear and of course gadgets and computer peripherals.
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs 1, 88,818 crore ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.