Poonam Bajaj, Sunayana Malhotra unveil Elements of Fashion & Art

Fashion Designer Poonam Bajaj, a well known name in the fashion circuit unveils her new exquisitely Designed ‘Shades of Paradise Resort Wear’ and ‘Kutch Fantasy Collection’ together with Artist Sunayana Malhotra creating her interpretation of a woman on canvas through vibrant and abstract paintings, at the Style and Aesthetic Extravaganza ‘Elements of Fashion and Art’ at Zerzura, Qutab Hotel, according to a press statement.
Artist Sunayna Malhotra, Designer Poonam Bajaj and Makeup Artist Puja Taluja.
The event hosted by Zerzura, Hotel Clarion Collections (Qutab Hotel) that witnessed the who’s who of the social circuit Shahnaz Husain as the Guest of Honour and socialites such as Meenakshi Dutt, Poonam Sethi, Puja Taluja, Anju Kumar, Mansi, Somani, Nazia Khan, Archana among others were present at the event.
Poonam Bajaj’s exclusive collections were elegantly showcased through a fashion walk by models. The event was in association with Zerzura, situated in South Delhi’s Qutab Hotel; Shop the Ramp, online portal for designer wear, Bollywood Beauty and Make-Up Expert Puja Taluja and Elysian Hues, Fashion Consultants, Accessory Designers and Interior Stylists.
The Resort wear collection of Dresses, Gowns and Jumpsuits was an amalgamation of warm colors like golden, mustard, watermelon, fuchsia, cherry, red orange, green banana, moss stone green, blue graphite and tangerine. The collection comprised of flowy silhouettes, bead work embroidery and geometric / abstract patterns on georgette, cotton and chiffon. While the Kutch Fantasy Collection houses Ethnic women wear with mirror embroidery, zari, gota work and thread embroidery on A-line drapes and silhouettes. The collection comprised of Flared Anarkali skirts, Long Jackets, Shrugs, Angrakhas and Dhoti style lowers on georgette and silk.
Bajaj said: “Styling people with new trends in fashion, be it Playing with fabrics, designing new cuts and style has always been inspiring. There is lot to play with, in colors, textures, drapes and designs”. Sunayana Malhotra is an artist well known for painting a woman in her many avatars and in this collection of paintings she has expressed herself with vibrant colors on canvas. The coming together of fashion and art shows that both can be blended to create magic.
Designer Poonam Bajaj runs her own designer label The Citrine. Launched in 2006, ‘The Citrine’ combines Indian sensibilities and crafts with western silhouettes. Traditional Indian textiles and embroideries are seamlessly fused with western shapes to create unique pieces that are the hallmark of modern design. Poonam has envisaged a line of apparel that uses indigenous fabrics like chikankari, Bhagalpuri silks and environmentally sustainable organic cotton.

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