This festival season, bluebytes has chosen to ignore the glum eyes of the children in Mumbai and Delhi and has taken a step to change their lives forever and also gifted a refrigerator to the NGO.
Bluebytes gathered different communication companies like Metigon, MSL Group, Ogilvy, Ketchum Sampark, Text100, Blue Lotus, i9Communications, Weber Shandwick and Blutterflies to donate towards the kids of an orphanage called ‘Life Abundant Assemblies’ – an orphanage in the lanes of Oshiwara with children aged 2- 14 years old. The companies who trusted bluebytes as a platform for such an initiative gathered generous amount of goodies for the kids; not only the redundant clothes , books, stationery but also utility based contributions like rice, dals, sugar, toothpaste, tea and biscuits. The members of this company not only gathered the items and gifted it to them, but also played with the kids to bring a smile on their face.
On this humble initiative Rakesh Pillai, Regional Sales Manager, Blue Bytes News Pvt Ltd said: “I’m sure you can recall those days, when you would wake up for school, breakfast would be served, your uniform ironed and your lunch packed. And who’d you have to thank for that? Your mom of course! Our moms went out of their way to ensure that we had a great childhood, in every which way. Can you imagine growing up without your mother by your side; with no one to prepare your daily meals or to tuck you into bed? This is the life of children who stay in orphanages. And considering this festive season, we wanted our communication industry to be united for this cause as we say; little drops of water make the mighty ocean. , I’m glad with the generous outcome and shall continue initiating such activities in future. Also a big Thank You to the companies for their contributions”
Aakruti Mehta, Client Relation Associate commented “They teach you so much about life that they have witnessed and also share a sense of innocence with you in which I memorized my school days and the happiness that will always remain with me in the form of this beautiful experience I had a chance to cherish”.
The members of bluebytes company not only gathered the items and gifted it to them, but also played with the kids to bring a smile on their face, spent quality time with them, ensuring they definitely were Santa’s to these kids this CHIRSTMAS!
Bluebytes is an expert in News Research and Analysis. Since 2006, and provides insights on reputation to top 300 companies in India. The products and services include: Reputation Benchmark Study, ProPR, NewsTrac, 5 Senses, Media Monitoring and Media Analysis across 30 varied sectors.