Caratlane.com, YRF to release new version of Dhoom Anthem on Christmas Eve

India’s trusted online jeweller, CaratLane.com known for providing contemporary and chic jewellery for the urban Indian women, partnered with Yash Raj Films’ to release a tub-thumping new version of the iconic Dhoom Machaale anthem song by the talented actor, singer, dancer, theatre producer – Saba Azad, according to a press statement.
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CaratLane.com is always looking for the right opportunities to reach out to the urban women of today. Saba Azad represents the multi-faceted new age Indian woman who can rock whatever she chooses to take on. The video uses jewelry from Caratlane.com to style Saba and her troop of international dancers and has been hand-picked keeping in mind the mood& tone of the song and video.
Calvin John, Vice President, Offline Marketing, Caratlane.com says: “We are constantly seeking innovative opportunities of integrating CaratLane.com seamlessly within content, that has wide reach across TV & Digital mediums, is engaging and has immense potential of being viral. The Dhoom Anthem provides us with that innovative window of showcasing the brand seamlessly within the song.This association with YRF gives us an opportunity to showcase what CaratLane.com has to offer for urban Indian women – Chic Jewellery along with its pioneering new way to shop – ‘Try at Home’, apart from leveraging its most successful movie franchise.”
Ashish Patil, Vice President, Yash Raj Films adds, “At YRF, we’ve always believed in going beyond the brief with our brand partners to create high impact quality content that connects with audiences and adds value back to the brand. We’re quite excited about this crunchy new version of the iconic Dhoom anthem by one of our most talented artistes, Saba Azad. And it’s a pleasure to partner with Caratlane.com as both the brand and their products are a magic fit for this kick-ass new video. It’s sure to machao some serious Dhoom”. The Dhoom Anthem by Saba premieres exclusively on YRF’s YouTube channel on Tuesday, December 24, ensuring that everyone has a really Merry Xmas. for details, caratlane.com.
Easy to Shop Options from Caratlane.com – Ordering jewellery on CaratLane.com is extremely easy. Just log on to CaratLane.com, select the product you like and place your order, and your purchase will be delivered to you at no extra cost. Onecan also visit the CaratLane.com’s Solitaire Experience Lounges in Delhi and Hyderabad or even avail of the Try-At-Home service to select the best jewellery at ease.
CaratLane.com is one of India’s leading e-commerce company and one of the most visible online brands since its inception in October 2008. CaratLane was started with a mission to change the way diamonds and diamond jewellery is bought in India. For details, call toll-free number 1-800-102-0103. YRF Talent is the Talent Management Division of Yash Raj Films. It represents & manages the films, endorsements, events, appearances & PR of some of the most talented artistes including Anushka Sharma, Ranveer Singh, Parineeti Chopra, Arjun Kapoor, AyushmannKhurrana, Sushant Singh Rajput, Rani Mukherji, SaqibSaleem, Rhea Chakraborty, Vaani Kapoor and, of course, Saba Azad. The new Dhoom Anthem is composed by RaghavSachar, Music video directed and choreographed by Adil Shaikh Sung/ Performed by Saba Azad.

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