EIMA AgriMach 2013: New Holland showcases complete solutions for sustainable farming

New Holland Agriculture attracted a huge footfall on its stand at the EIMA AgriMach 2013, where it displayed a representative sample of complete farm mechanisation solutions for sustainable agriculture. The display included a selection of New Holland tractors manufactured at its production plant in Greater Noida, according to a company statement.
Also on show were the brand’s crop solution products, as well as a sugarcane harvester and tractor of strategic partner brand Case IH. New Holland also performed demonstrations of its square baler on paddy straw and displayed a Gyro rake and a fertilizer broadcaster in the outdoor demonstration area.
Rakesh Malhotra, Head of New Holland Fiat India, mentioned on the occasion of this event: “EIMA AgriMach India is a key event for the promotion of mechanization in agriculture in India. For us at New Holland Fiat India, it is a great opportunity to showcase our complete solutions for sustainable farming and help develop an efficient and productive agriculture with our innovative and reliable products, our training programs and technical support.”
A full offering of tractors for the Indian and export markets
New Holland’s display at the exhibition represented well its wide offering of tractors developed for the specific conditions and requirements of Indian agriculture. On show were the 90 hp TD5.90; the 55hp 3630 TX Special Edition, bristling with special features such as Sky Watch technology, 12+3 gearbox, and OE fitted music system; the 75hp 7500 and the 47hp 4710 in 4 wheel drive version; and the brand new High Clearance version of the 42hp 4510, which is particularly well suited for the cotton growing regions of the States of Gujarat, Maharashtra, Andhra Pradesh, Punjab and Haryana. The display also included partner brand Case IH’s rugged and dependable 65 hp Farmall® 65 tractor, which offers all the power and hydraulics needed for field preparation, seeding, harvesting, mowing, loading and haulage.
The New Holland tractors on display are meant for both the domestic and export markets, except the 3630 TX Special Edition, which is specific to the Indian market. Approximately 20% of the Greater Noida facility’s production is exported to over 50 countries around the world.
Complete crop solutions
New Holland’s Crop Solutions offer best-in-class farm equipment and sustainable agricultural solutions to maximise operational efficiency, while reducing input costs and increasing yields. They meet a variety of farming needs from biomass power generation, which uses crop residues such as cotton stalks, sugarcane trash, sorghum, maize stover or paddy straw, to hay making applications working in crops such as alfalfa and oats sorghum.
The BC 5060 square baler, which demonstrated its performance in the outdoor area, was one of the major attractions of the show and the many people who attended the demonstration were highly impressed. It is recognized as the most reliable product in the industry, with the heavy-duty knotter, hydroformatic bale pressing system, heavy duty driveline, and high capacity feeding system. This excellent baler has set new standards of performance in baling operations in a variety of crop residues with excellent response from the market. The company has sold over 450 of these balers in the Indian market so far. New Holland also displayed on its indoor stand the BR 6080 Round Baler.
The RKG 129 rake complements the balers, increasing their efficiency by 25 to 60 % by reducing the number of passes needed. This PTO powered rake ensures a smooth baling process and denser bales by raking uniformly even in heavier loads and on all types of terrain and slopes.
Also on show was the PL604 Pneumatic Planter equipped with a fertilizing attachment. This precision planter can save as much as 15-20 percent of costly seeds while providing precision sowing of corn, cotton, sorghum, soybean, sugar beet, peas and other crops, resulting in uniform germination, equal crop stand and timely seeding operations thereby leading to yield increase and reduction of input costs.
The New Holland 6-foot RE-185 Rotavator on display on the stand features a multi-speed gear box that facilitates selection of the rotor speed according to soil conditions in order to achieve the most effective pulverization.
The product exhibit also included partner brand Case IH’s industry leading Austoft 4000 Plus sugarcane harvester, a compact harvester designed to meet the specific needs of small and medium sized farms. It is an ideal solution for farmers who have small to medium fields with planting geometry of 1.1 meters row-to-row or more. Case IH is recognized around the world for its expertise in providing efficient sugarcane harvesting solutions and is by far the market leader in the country with about 400 machines harvesting in various sugarcane belts.
The EIMA Agrimach 2013 provided an opportunity to meet and deliberate with all the stake holders in the industry – a large number of key customers, decision and policy makers operating in the Country’s sugarcane, biomass and dairy farming industries, as well as Government officials and agricultural university scientists.
Sustainable farming solutions from the Clean Energy Leader
New Holland’s product and services offering showcased at the EIMA AgriMach India exhibition is part of the brand’s answer to the challenges of modern agriculture, which needs to focus on productivity and efficiency while converging on environment and people. This means mechanization that reduces fuel consumption and carbon emissions, technology that improves soil structure, prevents erosion and water losses, and increases productivity.
The development and support of these products fit within New Holland’s Clean Energy Leader® strategy, which aims to address energy poverty and reduce emissions, and support the development of a sustainable agriculture with the right equipment and the promotion of farming practices that have a lower environmental impact. New Holland also presented its views on the matter at the 2013 Agrievolution Forum on Global Food Security and Farm Machinery, which was organized in conjunction with the exhibition.
EIMA AgriMach India 2013 was the 3rd International Exhibition & Conference on Agri-Machinery & Equipment, organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) and FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, in conjunction with the Indian Ministry of Agriculture and the Indian Council of Agricultural Research.
New Holland Agriculture – New Holland Agriculture is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.
A highly professional global dealer network and New Holland’s commitment to excellence guarantee the ultimate customer experience for every customer.  More information can be found online at newholland.com. New Holland is a division of CNH Industrial N.V. More info at: cnhindustrial.com.


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