Nissan to take part in Google India Great Online Shopping Festival 2013

The Chennai-based Nissan Motor India announced today that it would participate in the exciting Great Online Shopping Festival 2013, conducted by Google India. According to a statement issued by the Japanese car major, the alliance with GOSF will leverage the high traffic platform of Google in order to increase the purchase intent during the festival season for customers visiting nissan.in/gosf over the three days between December 11-13.
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Customers can book their cars by making payments through an online gateway and by making use of a credit card or debit card. Post bookings, the customer will be contacted by the respective dealership for the remaining formalities and car delivery. This year the second edition of GOSF is looking to be much bigger, with what started out as a 24 hour affair last year on December 12, 2012. This year, the campaign is a three-day long festival starting from December 11, 2013. The  festival will be promoted mainly through digital advertising on Automotive and General Interest Websites as well as Social Media tools such as Facebook and Twitter.
Nitish Tipnis, Director, Marketing, Hover Automotive India said: “We are delighted to partner Google India for this exciting Shopping Festival. Nissan’s association with this hugely popular festival is yet another expression of our commitment to market our vehicles uniquely. Partnering with Google helps our associaton with the digital medium to enable brand Nissan and our dealers provide easier and convenient ways to purchase cars in India. This partnership strengthens and widens the customer base to the entire internet audience including smartphone users which is the largest traffic generator. We want our consumers to experince the globally renowned Nissan cars well known for technology, luxury and comfort –all at an affordable price point and low cost of ownership. Nissan has always been on the forefront of innovation both in the cars we produce and also how we present and communicate our brand”.
Nitin Bawankule, Industry Director, eCommerce, Local & Media, Google India said: “We are delighted to see Nissan participation in The Great Online Shopping Festival. We have introduced many new categories and partners this year and the consumer response to the second edition of the initiative has been great. We are hopeful that this association will help Nissan to set new benchmarks in the Auto industry and help build consumer confidence in booking cars online”.
Great Online Shopping Festival
The Great Online Shopping Festival is organized by Google India in conjunction with major players in e-commerce, local, classified and online travel sites. This year, Google has roped in around 250 retailers from across the country for the festival. One can shop for a wealth of items including shoes, clothes, jewelry, apparel, cars, travel packages, books, kids wear and of course gadgets and computer peripherals.
Nissan delivers cutting-edge technology, distinctive design and a rewarding experience to all its customers. In India, the line of vehicles offered by Nissan includes mid-sized sedan ‘Sunny’, Nissan Evalia (MPV), compact hatchback Nissan ‘Micra’, newly launched compact premium SUV Nissan ‘Terrano’, luxury sedan Nissan ‘Teana’, SUV Nissan ‘X-Trail’ and iconic sports car Nissan ‘370Z’.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, sports, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan has appointed Hover Automotive India Pvt. Ltd. as a sole distributor for India to handle sales and marketing, dealer development, customer relationship, management and after sales. NMIPL registered sales of 36,975 units in FY 2012. For more information, visit nissan.in.
Hover Automotive India (HAI) is the national sales company (NSC) of Nissan Motor Co. Ltd (NML), Japan acting as the sole and exclusive distributor for managing the marketing, sales, after-sales service, training & dealer development functions for the entire territory of India. HAI functions as an independent company to accelerate the sales and build customer touch points across India for the Nissan brand of vehicles.
HAI was formed by three global entrepreneurs.  Moez Mangalji, proprietor of global hospitality chain Westmont Group, GM Singh, founder and Chairman of the Mumbai based GMS group and Kevin Whalen, founding member of the US based fortune 500 company ‘Group One Automotive.’ Together, these eminent entrepreneurs form HAI’s board of directors and bring with them world class expertise of aligning with global brands to deliver unmatched speed to market and unparalleled customer service. For more details visit: hai.net.in

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