Indian Realty Yearbook edited by Namrata Kohli unveiled

In a pioneering effort, publishing company Hundred Communications has come out of a first-of-its-kind coffee table book on luxury real estate, according to a press statement.
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Indian Realty Yearbook (IRY), the exclusive publication maps the universe of luxury real estate in India. Presenting a snapshot of the Indian luxury market, the book gives a guided tour of key projects in the luxury and branded home segment; cruising along the latest trends and introducing the-best-in-class luxury accessories, gadgets and gizmos. In short, IRY has everything to aid and abet the investor, in his business of cherry picking a home.
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Delving into insights that go beyond just ‘facts’, the book deftly captures the ‘facets’ and the essence of luxury. It tries to define luxury in the Indian context, where the luxury residential market in India is headed and the distinguishing characteristics of the Indian luxury home buyer.
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Editor Namrata Kohli who has put together IRY, says: “It was ‘just the time’, to capture the luxury end of Indian real estate industry. Luxury may be just five percent of the total residential real estate market but growing number of HNIs, makes this space the one to watch out for. In year 2012, India clocked the second highest growth rate of HNI population in the world, next only to Hong Kong, The country has been adding millionaires at one of the fastest rates in the world, and they drive the demand for a life, a living, a living space, which is at par with the best in the world. At the heart of this demand for luxury homes, is the fact, that Indians are becoming affluent, ambitious and aspirational”.
Insightful
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Informative, insightful and perceptive this coffee table book is supplemented by impactful images that make it a visual treat. But the highlight of the book are perspectives shared from globally acclaimed names on several aspects of Indian luxury real estate – the world’s best, have converged onto one exclusive space ‘By Invitation Only’. Their views ‘quote unquote’ on design, architecture, construction, engineering aspects add value and appeal to the book.
Betting big
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Today, global leaders are betting big on India’s luxury real estate market- Swarovski is seen lending its shine to Indian real estate, Trump giving its trademark to Indian projects, Armani and Versace interior designing of Indian homes, Greg Norman creating premier signature golf courses, Philippe Starck making its foray- we can confidently say that India is where the best minds in luxury space are converging today. Nobody wants to miss a chance of being in India after China, which went from Mao suits to Armani and a ‘luxeplosion’ of sorts in the last decade.
Atul Pandey, Publisher Indian Realty Yearbook pointed out: “With IRY, we have captured yet another important aspect of the universe of luxury. As a boutique publishing house, we have so far mapped the segments of beauty, wedding, fashion and lifestyle, in the world of luxury. So far, the luxury residential home space was an unchartered terrain, but we saw potential in this segment. No wonder, there are so many such projects in various stages of construction throughout the country”.
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IRY was launched recently by actor Chitrangada Singh, Soha Ali Khan and boxer Vijender Singh at an exclusive event of Indian Realty Awards 2013 held at Hotel Lalit, New Delhi.
Hundred Communications (P) Ltd is the name behind some of India’s finest coffee table books across the fields of luxury, fashion, lifestyle, wedding, real estate among others. This boutique publishing house is known for its top end publications. Some of the annual publications include premium fashion guide- Fashion Resource Book and The Great Indian Wedding Book, a luxury coffee table book on signature weddings, launched by Sonam Kapoor last year.

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