Ethos Summit unveiled the new Rolex watch models launched at Baselworld 2013 and showcased the finest selection of core and professional Rolex timepieces at a prestigious exhibition, according to a company statement.
An evening by Yashovardhan and Anu Saboo from Ethos watches saw many guests appreciating the watches like: Sanjay Kapur, Tikka Shatrujit Singh, Amol Vadehra, JJ Valaya, Rohit Gandhi, Varun Bhal, Tanisha Mohan, Divya Gurwara, Charu Parashar, Sanjeev Bijli, Amit and Divya Burman, Rajat and Ramneek Paintal and many others. The exhibition concluded yesterday at Ethos Summit, Select Citywalk, Saket.
Unveiling the masterpieces launched at Baselworld 2013 earlier this year, the collection includes the 50th anniversary edition of the iconic Cosmograph Daytona proposed for the first time in 950 platinum with a chestnut brown monobloc cerachrom bezel and an ice blue 40 mm dial.
The revolutionary regatta chronograph, Yacht-master II, for the first time in 904L steel, fitted with a cerachrom bezel insert in Blue ceramic. The 18 carat gold Oyster Perpetual Day-Date with colourful leather straps and matching dials.
The new colours of the dials vary according to the gold of the watch case, with green or cognac for yellow gold; blue or cherry for white gold and chocolate or the classic rhodium for everose gold.
Honouring the art of dial making and traditional gem setting, the exhibition showcases a selection of Oyster Perpetual Day-Date models in gold, graced with diamonds, mother-of-peal and fine coloured gemstones.
The Lady-Datejust Pearlmaster encased in 18 carat everose gold, created by Rolex in its own foundry, is graced with a bezel set with sparkling diamonds and a dial adorned with mother-of-pearl and an elegant lotus motif.
Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its OYSTER PERPETUAL watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige.
While Rolex initiated its commercial activities in India in 1947, it was established as an affiliate in 2008. Rolex strengthened its position in India by setting up a subsidiary and steadily expanded its retail network. Presently Rolex has in an excess of 20 points of sale in major metros, including 8 exclusive Rolex boutiques.
Rolex is also involved in supporting arts, sports, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.
Last year, the brand held its Rolex Awards for Enterprise event in India, which since 1976 has been helping individuals foster a spirit of enterprise and advance human knowledge and well-being. It has sponsored 120 laureates from over 42 countries, having projects in over 60 countries.
Among them have been five Indians. Further to the brand’s recent association with Formula One, it will now be the official timekeeper at the Buddh Circuit in Noida.
Rolex owes its success and its status to the values inherited from its founder, Hans Wilsdorf, and to the guiding principles that it has continuously promoted: the spirit of enterprise and a visionary outlook, the constant quest for innovation and the passion for perfection.
Today, at the dawn of the 21st century, Hans Wilsdorf’s personality and work continue to inspire the company and its strong corporate culture.
His influence is evident in the aesthetics and intrinsic characteristics of a product that has remained faithful to the original, as well as in Rolex’s capacity to draw on its prodigious heritage to advance towards new horizons.
Ethos Ltd is a chain of upscale watch boutiques, retailing mostly Swiss Watches such as Rolex, Carl F. Bucherer, Omega, Cartier, Tag Heuer, Baume & Mercier, Rado, Longines, Tissot, Breitling, Edox, Dior and Seiko to name just a few. Ethos is a subsidiary of KDDL Limited, a public, BSE listed, professionally managed Company since 1983.
With around 42 stores in India, across 13 cities (Mumbai, Bangalore, Chennai, Hyderabad, Delhi, Gurgaon, Chandigarh, Pune, Ahmadabad, Nagpur, Aurangabad, Bhopal, Surat and Ludhiana), Ethos is the largest luxury watch retailing chain in the country.
Ethos Ltd also has a strong presence in travel retail, with airport stores at Delhi – International and Domestic, Bangalore – International, Mumbai – Domestic, Hyderabad – International and Domestic and Ahmadabad –Domestic.
In 2012, Ethos launched ethoswatches.com, the country’s first and largest online portal for exclusive viewing of luxury Watches. The one-of-a-kind portal has over 4500 spectacular watches on display.
Ethos Watches has also setup a special watch concierge service – the country’s only ‘luxury watch helpline’, where customers can dial in and speak with exclusive ‘Luxury Watch Consultants’ for assistance in choosing the perfect watch for themselves or for gifting.
The website clocks over 250,000 visits, over 1.5 million page views and over 7,500 calls being received by the Luxury Watch Helpline every month.