Tangerine Home Couture launches home solutions in India

Ushering the stylish era in home décor, Tangerine Home Couture, boutique designer brand of home solutions, has launched in the country with innovative thematic stories and colour coordinated designs to suit your lifestyle and enhance the ambience of your homes, according to a company statement.
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A niche offering by Indian Home Variations, Tangerine Home Couture, brings a twist to home décor with fashionable bed linen and accessories that complements the luxury lifestyle well.

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Tracking the current trends in colour and fusing design with eclectic patterns, Tangerine Home Couture has created a wide range of products that are fashionable and comfortable. Tangerine Home Couture creates thematic furnishings and products for the Home. The nature of their products has evolved with theme-based and colour co-ordinated designs keeping in mind ethnicity that appeals to everyone. With its state-of-the-art offerings the brand has moved forward taking home furnishing to another level of innovation and style altogether.
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The collection comprises of a chic array of bed sheets, comforters, duvets, pillow cases and even products like towels, napkins and shower curtains. In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.
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Rajiv Merchant, Co-Founder & CEO, Tangerine Home Couture said: “With a vision to cater to the changing lifestyle needs of Indian customers, Tangerine Home Couture aims to empower the consumer with a choice to pick the best concepts catering to its taste. Knowing the Indian consumer behaviour and current market trends, we bring in a total coordinated solution for home couture and accessories to make homes a platform of self expression and status. With the introduction of the concept of colour coordinated product stories, the Indian market will inch closer to the international market and change the way home products are sold in India”.
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Co-Founder and CEO, Indian Home Variations, Merchant embarked on a journey into home décor offering and design solutions. He brings entrepreneurship, business connections and value chain management to Indian Home Variations (IHV). An MBA in Marketing with over 24 years of experience in the Indian Fashion and Retail industry, Merchant is the brain behind IHV, a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium fashion-centric home décor solutions. IHV has presented the luxury buyer with Tangerine Home Couture, a boutique designer brand of home accessories. He believed that with homes redefining themselves to become platforms of self-expression and stature, the home couture market has immense potential.
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Prior to IHV, Merchant has been a part of senior management roles at various organisations including Amigo Sport Private Limited, Creative Portico Private Limited, Ashima Limited, KG Denim Limited and more. He is responsible for the launch and success of Trigger Jeans and Portico. He has to his credit over seven awards at Portico in marketing (twice from Mattel Ltd), designing (from Elle Décor), Packaging Innovation (from DuPont, USA), Best Home-ware brand by Shoppers Stop, Best Home-ware brand at Images Brand Forum respectively. He has also received the entrepreneur of the year award in 2011 from Franchise India for setting up distribution business for modern trade and institution for Corelle brand. Merchant with over two decades of experience is a thought leader in the Indian Fashion and Retail Industry.
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About Indian Home Variations: Indian Home Variations is a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Indian Home Variations entered into a retail & distribution tie-up with World Kitchen USA – marketers of Corelle and other brands (Segments – dinnerware, bake ware, storage containers etc) – in 2009. It now imports, retails and distributes all World Kitchen brands to modern trade & B2B institutions. Indian Home Variations has also tied up with Umbra, Canada (segment -home decor) and Progressive, USA (segment – kitchen tools) for representing them for Indian market. Since 2012 Indian Home Variations (IHV) has carved a niche for itself in the premium house-ware segment with the objective of making Indian homes more stylish. From their stable comes the introduction of the new age concept of Home Couture in the form of Tangerine Home Couture, a boutique designer brand of home accessories.

Eight themes woven around eight colour stories is the core offering of Tangerine Homes. While Turq Tango gives a sprightly mix of ice lolly orange and colours that rejuvenate spirits, Indigo Bay reverberates mood infinity and creativity. Midnight Rouge lingers on ones mind with its nocturnal romance while Fete collection brings a myriad of moods associated with festivities and celebration. The Zen XP collection promises innovations in health and comfort ensuring a restful and healthy sleep while Desert Safari comes with metallic shades of gold, bronze, copper and brass. Plum Pleasures and Aquacado weave a story around moods and seasons giving a unique coordinate solution. Lastly, Scarlet Sunsets bring in mild geometric prints with a redolent mood of red.

Tangerine Home Couture has its presence in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.
About Indian Home Variations: Indian Home Variations is a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Indian Home Variations entered into a retail & distribution tie-up with World Kitchen USA – marketers of Corelle and other brands (Segments – dinnerware, bake ware, storage containers etc) – in 2009. It now imports, retails and distributes all World Kitchen brands to modern trade & B2B institutions. Indian Home Variations has also tied up with Umbra, Canada (segment -home decor) and Progressive, USA (segment – kitchen tools) for representing them for Indian market. Since 2012 Indian Home Variations (IHV) has carved a niche for itself in the premium house-ware segment with the objective of making Indian homes more stylish. From their stable comes the introduction of the new age concept of Home Couture in the form of Tangerine Home Couture, a boutique designer brand of home accessories.

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