Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has received an overwhelming response of its newly launched model ‘Grand’ as it enters the charts of top 5 selling car brands in India. Over 33,000 units have already been delivered to happy customers across India in just 90 days of its national launch in September 2013, according to a company statement.
Post the launch of Grand in the Indian market, Hyundai has experienced over 124,000 footfalls at dealerships across all regions and most dealerships are recording multiple enquires and test drive requests. Over 165,000 test drives has been facilitated to customers across India. Grand has generated high interest level amidst the younger generation in metros as well as Tier II cities.Rakesh Srivastava, Senior Vice President, Sales & Marketing- HMIL expressed, “We appreciate and thank our customers for showing strong confidence in brand Hyundai and making Grand a huge success in India. Grand has created a benchmark in quality, features and technology offering higher value proposition in such a short span of time. We are committed and continuously working on the operational efficiencies to cater to the demand to reduce the waiting period.”
Indian customers have appreciated the highly advanced and frugal 2nd generation U2 CRDi diesel engine which is combination of optimum performance along with high fuel efficiency of 24 kmpl (ARAI). The U2 engine offers stress less acceleration in city and highway driving conditions along with low emission and NVH levels. The linear power delivery and flat torque over wide range of rpm’s ensure smooth and jerk free drive. Also the highly acclaimed all-aluminum 1.2 litre Kappa petrol engine comes with Dual VTVT mechanism delivers optimum engine performance with best-in-class mileage of 18.9 kmpl (ARAI figure).
Hyundai Grand with its premium features and stylish design has made its mark amongst the first time buyers, up-graders and additional car buyers. With segment unique offering like Rear A/C vents, integrated 2-DIN MP3 audio with in-built 1GB memory, diamond cut Alloy wheels- unique 2 tone design along with smart key with push button start and stop, bluetooth connectivity, multifunction steering wheel with bluetooth, audio and trip meter controls, auto folding outside mirrors with electric adjustment function, rear parking sensors, turn indicators on outside mirrors and cooled glove Box.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets nine car models across segments – in the A2 segment it has the Eon, Santro, i10, Grand and the i20, in the A3 segment the Verna, in the A4 segment the Elantra, in the A5 segment Sonata and in the SUV segment the Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities. HMIL forms a critical part of HMC’s global export hub. It currently exports to around 120 countries across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the past eight years consecutively. To support its growth and expansion plans, HMIL currently has 382 dealers and more than 900 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.