Gamble with Red and black 109°F launches its Poison Collection

Can’t decide whether to put your money on red or black this season? Choose both for a winning combination as 109°F brings to you it’s ‘Poison’ collection for a fascinating stylish winter look. This collection from 109°F is inspired by the dark romance that sets a moody jewel tone palette with the use of floral distinct sense of style which is the biggest theme of this season, according to a company statement.
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Whether you’re in the mood for darkness, something pretty or a bit of power dressing, 109°F has it covered in a range of ways that are all bold and punch-packing. Designers have hit runways with this stark color combo in every way, from head to toe, be it in prints, embellishments or just mixed ensembles. ‘Poison’ collection from 109°F has pure glamour and style, and is made from more sustainable materials. Rich in detail and eloquent design, the collection is full of dramatic dresses, party tops and tunics.
Speaking about the collection, Radhesh Kagzi, President 109°F said: “This classical collection with combination of two colors black and red from 109°F will add to your charm this season. You can wear it on everything from skinny jeggings/leggings to a cocktail dress”. So wear this rebellious attitude of classic silhouettes with 109°F. The Poison collection from 109°F starts from Rs 1,099 onwards.
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Creative Lifestyles launched 109°F in October 2006. In a short span of five years it became the No 1 brand in women’s western wear category in India and has met tremendous success overseas such as UAE, Kuwait, Saudi Arabia, Iraq, Ecuador, Srilanka and Nepal, Australia as well. 109°F has been felicitated with the following awards – Best Debutant Brand at Central for the year 2007-2008, Special Jury Award for Retail Excellence by Asia Retail Congress in the year 2009, Best Women’s Wear Store at Inorbit Mall, Vashi in the year 2010 and Best Performing Partner by Reliance Trends in the year 2012.

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