Raaga Professional, the Salon brand of FMCG conglomerate CavinKare has added Pro10 express hair colour range to its portfolio. According to a company statement, the Pro10 express hair colour range is a revolutionary formulation which gives permanent long lasting color in just ten minutes of development time.
Through its internationally patented High Diffusion Technology – which results in faster penetration of color in the hair cortex – 100 percent vegetable-derived complex mixture and Oil based colour actives, the Pro10 express hair colour range gives your hair the Perfect Colour, Perfect Coverage and Perfect Care.
PRO 10 EXPRESS, starting with base and fashion shades, is a complete palette of different hair color shades in Reds, Blondes and Coppers etc., with Color Boosters and Hair Pre-lighteners. Pro10 Express Hair Color also contains 5 MIRACLE OILS in the formulation which nourish the hair in the following way:
· Olive oil is known to nourish and condition hair and improve its strength and elasticity.
· Sesame oil is known to protect the hair and give it a healthy and lustrous glow.
· Almond oil is known to be rich in proteins that help in increasing hair volume
· Lemon oil is known to add extra shine to hair
· Jojoba oil is known to stimulate and nourish hair, to make it healthy
Raaga Professional has been known to the Salon industry for last three years, available in over 3500 salons across the country. Raaga Professional products contain a unique blend of pristine natural ingredients and the best of technological support. Innovation is what sets Raaga Professional apart from other industry products. Recognized by the DSIR, Government of India, the Cavinkare Research Centre is the backbone, constantly supporting Raaga Professional in all its diverse efforts.
CavinKare is a diversified FMCG major with brands in personal care, dairy, snacks, foods and beverages. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Fairness creams (Fairever), Deodorant and Talc (Spinz), Hair Colours (Indica), Dairy (Cavin’s), Food and Snacks (Ruchi, Chinni’s and Garden), and Beverages (Maa). Most of the brands are clear winners in their respective product categories. A state-of-the art Research Centre supports the products in their endeavor. With a turnover of over Rs.1200 crore, CavinKare has achieved significant milestones and enjoys competitive edge with sound understanding of market dynamics with firm foothold in the national market. CavinKare’s success lies in its innovative and differentiated products across its areas of operation.