Jaguar Land Rover is now partnering with Intel in enhancing research and product development on future vehicle infotainment technologies. The calliance is also establishing a new Technology R&D Centre in Portland, Oregon.
A statement issued by JLR, the new research centre on the West Coast will help ead the development of future vehicle infotainment systems. This centre will also be responsible for collaborative work with a number of technology partners. The location of the centre has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where Jaguar Land Rover has been developing collaborative alliances with the world’s leading IT businesses and creative and technical talent.
Jaguar Land Rover, the British premium car manufacturer and part of Indian firm Tata Motors and Intel have already commenced work on multiple levels across engineering, research and marketing as Jaguar Land Rover progresses its ambitions to deliver the best in-car infotainment experience. A number of factors including close proximity of Jaguar Land Rover’s new research facility to Intel Labs is enabling a collaborative relationship on research projects. Multiple programmes are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud. The insights gained from the research programmes, along with alignment on engineering efforts is expected to hasten the development on new innovative in-vehicle experiences, noted the statement.
Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said: “Our aim is to innovate and develop the ultimate user experience for our customers and by taking a collaborative approach with both technology start-ups and large organisations such as Intel, we will push the boundaries of future infotainment technology. Working with Intel will help both partners define and develop platforms and systems appropriate for premium global brands like Jaguar and Land Rover. This will ultimately develop unique and innovative technologies that will continue to drive the appeal of our products. Our research and the partnerships we are developing in the US will help us ensure our new products remain innovative and globally competitive”.
Elliot Garbus, vice president and general manager, Automotive Solutions Division, Intel Corporation, said: “Consumers expect their in-vehicle experiences to be an integrated part of their digitally connected lifestyle. For, this requires enhanced levels of connectivity and intelligence in the car. As part of our work with Jaguar Land Rover, we are exploring innovative ways to inform, entertain and assist drivers and passengers in a safe way; speeding development of unique experiences from the car to the cloud. Our goal is to accelerate opportunities for new types of in-vehicle services and applications in the Internet of Things”.
Creating the new technology centre in Portland and the collaborative partnerships it supports will accelerate the creation of the next generation of in-car technologies, features and software for future Jaguar and Land Rover models. The Portland facility will be Jaguar Land Rover’s first dedicated software R&D operation and will lead the optimisation for automotive applications of a range of new advanced technologies that are currently being developed on the West Coast.
The new ‘Open Software Technology Centre’ in Portland, which will open in 2014, will complement the established Jaguar Land Rover infotainment team based at the company’s product creation facility in Gaydon, UK. It will employ a team of around 30 infotainment specialists, including 16 highly experienced software engineers. Facilities will include a multimedia creative suite, innovation spaces, development laboratory and a six-bay vehicle workshop.
Going forward, the Portland technology centre will also complement the long-term research projects that will be undertaken by the Jaguar Land Rover R&D team at the National Automotive Innovation Campus (NAIC) at the University of Warwick when it opens in 2016. These research projects include electrification, smart and connected cars and Human Machine Interface.
Jaguar Land Rover will invest circa £ 2.75 billion in its products and facilities in the financial year to March 2014. Jaguar Land Rover will invest £ 50 million in a purpose built, £ 100 million ‘National Automotive Innovation Campus’ (NAIC) at WMG. This new 30,000 square meters facility will create a state-of-the-art Technology, Innovation and Education centre for Jaguar Land Rover and its key innovation partners to drive forward on all of the above technology themes and new ones as they emerge.
Jaguar Land Rover has ambitious plans for sustainable growth and profitability. In 2012, Jaguar Land Rover sold 357,773 vehicles, up 30 percent. In fact, Jaguar Land Rover is one of the UK’s largest exporters by value (£ 11 billion in FY 2011-2012) and generates an estimated 85 percent of its revenue from exports.
In the twelve months to March 31, 2013 Jaguar Land Rover generated profit before tax of £ 1.675 billion with revenues of £ 15.8 billion. Jaguar Land Rover has two engineering test facilities in the US. The first one is a hot weather test facility in Phoenix, Arizona and the second one is a cold weather test facility in International Falls, Minnesota. Meanwhile, its partner, Intel is a registered trademark of Intel Corporation in the US and other parts of the world.