Ashok Leyland John Deere launch 435E Backhoe Loader at EXCON 2013 in Bangalore

Ashok Leyland John Deere Construction Equipment Company, the joint venture between the Chennai-based Hinduja Group’s Ashok Leyland, the flagship firm, which is involved in the manufacture of commercial vehicles and the US auto maker John Deere, yesterday launched the 435E Backhoe Loader (BHL) at EXCON 2013 being held at the Bangalore International Exhibition Centre.
The product launch comes at a time when the current economic conditions demand even more cohesive focus on efficiency and operating cost. Focussed on these needs, Leyland Deere launched the 435E Backhoe that is specifically targeted at first time users, offering them ten percent improvement in fuel cost.
Value for money
Leyland Deere’s 435E BHL offers reduction in cost of operations and delivers savings upto 20 percent of the EMI value to the customer, giving the product an important competitive edge. The 435E BHL is backed by best-in-class after sales support with a service engineer to machine ratio of 1:8, rapid response mobile service vans and a dedicated call center. This enables Leyland Deere to offer the Indian customers an industry best-in-class Mean-time to Restore (MTTR), thereby maximising availability of the machine and earnings for the customers. The company is taking part at the ongoing four-day exhibition, EXCON 2013 at stall numbers such as 58, 59, 64 and 65.

The 435E delivers superior value by addressing a customer’s core needs of higher fuel efficiency, superior reliability and durability, greater machine uptime and lower operating cost. Its rugged structure ensures performance under the most demanding operating conditions. While speaking on the occasion, Dr V Sumantran, Chairman of Ashok Leyland John Deere Construction Equipment Company said: “With the ‘E’ standing for ‘Efficiency’, the 435E BHL is best positioned to cater to new entrepreneurs in infrastructure and construction industries. What is more, the new ‘435E’ BHL will join its sibling – the 435 BHL, and with them together, Leyland Deere will offer machines to cover the spectrum – SOLID PERFORMANCE with the 435 and SOLID EFFICIENCY with the 435E. Backed by class-leading service levels, we are confident that our new product will set new standards of efficiency and customer service and offer great return on investment to our customers”.
Speaking at the event, P Ravishankar, CEO – Ashok Leyland John Deere Construction Equipment Company added: “We have made significant progress in product development and channel growth with 155+ touch points, and have acquired over 1,000 delighted customers in our two years of operations. The 435E BHL is a winning proposition, especially for first time buyers. Our innovative and strong CARE service, our increasing footprint and continued focus on customer needs, will definitely increase customer ROI”.


•    The 435E has been designed to target the first-time users/ buyers in the construction industry
•    Cost Savings up to 20 percent of EMI
•    Delivers a minimum of 0.5 litres per hour savings in fuel consumption compared to the nearest competitor.
•    Powered by the proven ‘H’ Series BS III compliant engine that features a mechanical Inline fuel injection pump offering optimal performance
•    The best-in-class cabin offers better comfort and larger space while easy-access controls offer superior ergonomics
•    Equipped with India’s only BHL cabin, designed and tested to ROPS (Rollover Protection Structure) and FOPS (Falling Object Protection Structure), the 435E BHL offers enhanced safety.
The 435E BHL is manufactured at Leyland Deere’s manufacturing plant near Chennai that incorporates globally-benchmarked manufacturing processes like robotic welding, CNC cutting and a state-of-the-art paint shop to ensure the highest standards of quality.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s