Atul Kasbekar, Lisa Haydon launch Signature Selfies Fashion App

For the first time ever Signature International Fashion Weekend 2013 is launching a specially created fashion app called the ‘Signature Selfies’. This app is giving you a chance to get shot by the ace celebrity photographer Atul Kasbekar. Lisa Haydon along with Atul Kasbekar  were present to launch this one of a kind fashion app, according to a press statement.

Atul Kasbekar who helped design the app says: “Signature as a brand has an international appeal and has always been abreast with the latest trends in both the fashion and technology space. In a day and age where technology is part of our day to day lives, the ‘Signature Selfies’ app will prove to be the new form of fashion expression. I could not have asked for a better platform than the Signature International Fashion Weekend which celebrates both these trends in a truly unique way”.

Talking about Signature International Fashion Weekend, Unnati Sinha, Senior Vice President, Marketing, United Spirits, said “Signature has always been up to date with the latest fashion trends.With Signature Internationals Fashion Weekend being the first property in India to  integrate technology with designers’ collections we thought it would be a perfect connect to launch a fashion app that we think melds with our personality. Selfies are the latest form of fashion expression.  In todays world technology is a huge part of our lives and we wanted Signature to be in the fore front of it.”

Signature selfies is a free beta app, which will be launched on the 16th of November 2013 at the Signture International Fashion Weekend 2013 .Once the app is downloaded all you have to do is upload your best selfies. The best picture uploaded will be selected to get a photoshoot shot by Atul Kasbekar.

Signature International Fashion Weekend 2013 in Mumbai

Signature International Fashion Weekend, the only international fashion showcase in the country begins on the 15th-17th of November at Mehboob Studios where international style diva Sonam Kapoor is the brand ambassador. Signature International Fashion Weekend will showcase designs of International designers such a Mark Fast, Bora Aksu, Cute Circuit as well as Indian designers known world over such as Falguni and Shane Peacock and Drashta. These designs will be showcased by some of the leading glamorous international celebrities such as Irina Shayk, Nargis Fakri and Jacqueline Fernandez as they set the ramp ablaze.


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