Triumph launches T-Shirt Bra Collection

Triumph’s favourite T-Shirt Bra is back and ready to lace you in smooth new confidence, with stunning shades, adjustable straps for individual style, and radiant fabrics featuring irresistible floral lace patterns.


As invisible as ever, this glamorous range will have you looking flaw-lace, fabulous and fashion-fit in no time at all, so you strut your stuff in a whole new look this season.It’s definitely the coolest T-Shirt Bra around, according to a company statement.

Renowned for its modern focus and innovative edge, Triumph’s clever design team has created a lacey 3D effect with a super smooth, soft-touch finish that is totally undetectable under close fitting T-Shirts and clothes. The result is a de-lace-iously invisible effect that is your very own secret to keep you feeling incredibly sensual and energized all day!

Commenting on the new Lacy Smooth T-Shirt Bra, Mr. Shalindra Fernando, General Manager, Triumph India says: “Under tight-fitted outfits or loose flowing pieces that drape and flow, the Lacy Smooth T-shirt Bra is the perfect companion with its versatile styles and changeable straps that can be adjusted in a flash to be worn as halter, cross-back, strapless or one shoulder”.

Lightweight, comfy and packed with exciting visual punch, the new range features a selection of versatile styles with adjustable straps so you can convert the look in a flash to suit your needs. Nothing compares to having funwith your lingerie. Strapless, halter, cross-back or classic, style it anyway you fancy, as long as it’s gorgeous. So suss out the latest fashion vibe and get racey in lace with this luscious little number – it’s everything your favourite T-Shirt bra should be. Choose one for every day of the week and radiate confidence wherever you go!

Triumph’s favourite T-Shirt Bra is priced at Rs 1299 and brief at Rs 499. Let the magicof Triumph work for you too. ‘Triumph’ is available at Mumbai: Shop No. G3 Ground Floor, Sky Zone, Next to Mark & Spencer, High Street Palladium, Near High Street Phoenix, 462 Senapati Bapat Marg, Lower Parel. It is also available at Triumph Exclusive outlets in Hyderabad & Chennai and leading retail outlets across India such as Shoppers Stop, Lifestyle , Westside, Pantaloon and Central.

Triumph International is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 36,000 people and achieves revenues of 2.1 billion Swiss francs (2012).


Drawing on its renowned expertise in the design and manufacture of supreme underwear, the brand has earned the global reputation in the lingerie field as the benchmark for quality and perfect fit. Moreover, Triumph is the only European brand that produces intimate apparel specifically designed and tailored to suit Asian women.


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