Giving all music enthusiasts a reason to rejoice, Vivanta by Taj is back with its annual property ‘Divas of Rock’ in association with VH1, Sony Music and Rolling Stone, a statement issued by Taj Club House said.
The property, in its third year, is designed to provide a unique platform to showcase potential and promising talent and encourage emergent female artistes to exhibit and enhance their skills. This year, Divas of Rock bring to you Australian Alternative Pop Diva, singer-songwriter, and actor Lenka Kripac – touring India for the very first time. Lenka shot to fame with her debut album ‘Lenka Lenka’ and now, after three albums and multiple hit singles, the artiste enjoys a huge fan base. Lenka will be showcasing her talent to the Chennai audience for the first time at Taj Club House on November 24, 2013 from 7.30 pm onwards.
Speaking on the occasion, Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj – Hotels & Resorts says: “The idea behind introducing this initiative and naming it ‘Divas of Rock’ was to encourage young and fledgling female talent and offer them a platform to showcase their abilities to the right audience. “Divas of Rock” debuted successfully 2 years back. The brand Vivanta by Taj is evolving rapidly and the hotels host a large number of women, 21st Century Princess’ as would like to call them. This unique initiative finds a perfect fit with its distinctive values and future plans’.
Commenting on the association, Shridhar Subramaniam, President India & Middle East Sony Music Entertainment pointed out: “We have been a part of Divas of Rock since its inception as we believe in the core value of the brand. In its third year, we bring to you our Australian pop icon Lenka who has a tremendous following in India across age groups. This multi-city tour will give fans an opportunity to listen to her up close and we are confident she will be a great live act”.
As a prelude to Lenka’s performance, Anisha Varghese of the popular Chennai-based Subject to Change will perform along with Aakash Jacob (guitar and backing vocals) from her band. The performance will also feature Roshan George Thomas (guitar).
It is a known fact that the music industry is considered a major component of the media and entertainment market that can be further enhanced with the appropriate involvement of female artistes who possess a wide variety of astounding aptitude. Women artistes find it difficult with limited resources and restricted avenues to optimally utilize their gift. Divas of Rock is a streamlined medium through which female artistes stand an equal chance to be noticed by showcasing their skills through a road show performance format, supervised by a panel of experts, across different cities.
Divas of Rock is one of the many endeavours undertaken by Vivanta by Taj that will portray its core values of creativity, radiance and vibrancy. The name ‘Vivanta’ draws inspiration from the term ‘bon vivant’, signifying sophistication and appreciation for the good things in life and also from the attributes of vividness and vivacity.
Vivanta addresses multiple personas of sophisticated and urbane travellers, be it masters of corporate theatre, gastronauts and exploding taste buds, urban crusoes or 21st century princesses.
Date: Sunday, November 24, 2013
Venue: Summit, Taj Club House
Time: 7.30pm onwards
Entry: Rs 1299 nett inclusive of unlimited cocktail snacks and select beverages
For tickets visit bookmyshow.com
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Work hard and play hard. Relax and energise. Ideate and confer. Evolve and transform. Revel in a spirit that presents the normal with an unexpected twist. Stylish and sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy and efficiency. Currently comprised of 28 hotels and resorts in India and the Indian Ocean region, Vivanta by Taj is represented across key metropolitan capitals as well as popular holiday destinations like Goa, Kerala, Rajasthan, Sri Lanka and the Maldives. Vivanta by Taj offers an imaginative, vivacious and stylish take on ‘cool luxury’. With innovative cuisine, energetic spaces, unique motifs, the smart use of technology and experiences that seek to constantly engage, invigorate and relax, it appeals to the cosmopolitan world-traveler immersed in a sensory lifestyle.