Âme – The Soul – A/W 2013 Couture Collection by Payal Jain was held at Poolside Lawns of Hyatt Regency, New Delhi on November 15, according to a statement.
‘Âme’ is inspired by the mystery of divine love, the myriad dimensions of the soul, and the magnificence of complete surrender.
Suneet Verma, Ravi Bajaj, Ashish & Misha Soni, Sunil Sethi, Kewin, Ramola Bachchan, Poonam Bhagat, Ambika Pillai, Rajit Kapoor, Leena Singh, Manish Mehta, Nikki & Adesh Mahajan, Anuja Chauhan, Thenny, Sanjay Kapur, Gautam Kalra and many others attended the show. Models such as Carol Gracious, Rachel, Sonalika Sahay, Indrani Das Gupta, Nayanika Chatterjee, Krishna Somani walked the ramp on soulful live music by Kutle Khan (coke studio fame) and the ramp also witnessed graceful dance performance by Gilles Chuyen.
Inspired by the mystery of divine love and complete surrender, the collection is a reflection of the “inner soul”, the soul which is ageless, invincible, untouched & pure. Though the physical form of the body changes and refashions itself endlessly into ever-evolving personas, the soul lives on from life to life, remaining untouched, eternal and infinite, it is never born and never dies.
Collection is simple yet sensual with romance at the core, rising from the depths of the inner soul, recounting purity! The Collection showcase floating ivory chiffons and milky georgettes, speckled with precious crystals and pearls dancing in abundant joy and happiness in asymmetric layers and fluid, romantic silhouettes… sometimes clinging to the curves and contours of the body, sometimes flowing freely, like the wild uncontrolled gusts of wind, deep in the heart of the desert.
Treatments are minimal, abstract and the silhouettes explore various horizons from East to West, from North to South, from life to death! Fabrics, textures and weaves blend seamlessly together like the vast spectrum of human emotions – from love to passion, agony to ecstasy, pain, anger, heartbreak and infinite waves of joy, crashing upon the tender heart.
Collection is sculpted in shimmery embroideries and elaborate weaves, interpreted in motifs inspired by peace, serenity, salvation and the draped sensual silks are interspersed with rustic motifs appliquéd in delicate laces, painstaking hand embroideries, brushed with a sprinkling of precious, crystals, pearls and glass beads.
The sparkling whites of the sunlit hours blend into the intense hues of orange as if wiping away the landscape with the last ray of the sun, spilling into the midnight blue and the dark black depths of the seductive night!
Seamlessly blending Indian recherché and craftsmanship with modern day western silhouettes, Payal Jain’s name is synonymous with eternal style. An industry veteran with decades of experience under her belt, Payal prides herself on meticulously crafting every piece that she creates with intricate precision.
Jain’s eponymous brand has truly become the ageless label for designs that are a result of an eclectic blend of indigenous fabrics and immaculate detailing that stand out in contemporary interpretations.
It is this juxtaposition of the classical aesthetic with western sensibilities that has come to be her signature leitmotif. She describes her brand ethos as having ‘A western body with an Indian soul’ which is embodied by each collection that she presents season after season.
Jain is one of the few designers that takes painstaking care of each phase of her design realization. She conditions all the textile development that goes into her collection; from approving every fiber to the actual processing of the weave itself, spending anywhere between 12-18 months developing her line.
She believes that each garment be a resplendent journey, telling a unique story. It is this spirit that she imbibes in each of her collections to make them an experience not just garments.
Her brand has become more than a label; it is a de rigueur choice for the neo-classical indigenous woman. She upholds the collective standards of an industry coming of its own, ensuring each piece is flawless in its appearance.
Influenced by the arts at a young age (Jain’s mother is a musician and father is a design engineer), her world is pervaded by the creative fluxes including dance, music and fine arts and her twin teenage boys. An artist herself, with her evocative paintings, she conforms to the school which believes that fashion is an art form. It is with these values that have been incorporated in Payal’s unique vision, as collections are pret-a-porter or Haute couture for the modern eclectic woman, and not exposed to the out of the box creative outings which are left to the editorial.
A self-proclaimed workaholic, Payal spends all her time working on her immaculately curated creations. A yoga and meditation aficionado, Jain considers fashion to be a cathartic form of self-expression, one she cherishes more than anything. A less known fact about her is that she is heavily inclined toward interior design, having designed her plush studio and home in New Delhi. She also travels to various exotic parts of the world where she constantly explores different cultures and imbues her collections with these inspirations.
Along with haute couture, her work has delivered aesthetic solutions across different strata’s of the corporate world, which is devoid of uniformity among the different silhouettes, sizes and shapes. Payal thoroughly believes in giving back to the community that has supported her thus far.
She has one fashion show a year apart from her Wills India Fashion Week, the proceedings of which go to an NGO she works in association with. Consciously and ethically, she also contributes to the weaver and artisan communities in remote parts of the country that have helped enrich her collections.
She has helped generate employment in these areas by using their expertise and techniques and integrating them within her collection. She has also written a book on Fashion Science for XI standard under the CBSC curriculum, which is being prescribed by several schools across the country for Fashion design students.
Graduating “Summa-cum-laude” in 1993, from the prestigious Fashion Institute of Design and Merchandising in San Francisco, Payal has seen her vision through, leading the wave of homegrown famed designers.
With many accolades under her belt, including dressing trendsetter extraordinaire Victoria Beckham, Priyanka Chopra, Deepti Naval, Saina Nehwal and many others, there is no doubt that Payal Jain and her atelier’s legacy will prevail to be one of the strongest fashion houses in the history of Indian Fashion.