Alok Saraogi takes over Corporate Communications and Media Relations in addition to his existing role as head of Brand Marketing at Ashok Leyland, flagship of the Hinduja Group. Saraogi has been with Leyland over three years and with this move the company has consolidated the communication portfolio under him, according to a company statement.
Saraogi brings with him over 20 years of experience spanning FMCG, Services and Advertising, across Automobile, Retail, Aviation, Internet Services and Communication Industries. Prior to his current assignment, he was head of the brands portfolio at Future Brands (The Marketing Services Arm Of The Future Group) managing the portfolio of private labels across apparel, FMCG and consumer durables.
Saraogi is a known speaker at seminars and conferences across the country on subjects ranging from consumer behaviour, marketing insights to the digital space. He has been recognised among the 50 Most Talented Brand Leaders of India at the Brand Leadership Awards of the World CMO Council in February 2013. In the same year he was also nominated Marketer of the Year – Auto Commercial Vehicles – at the Leadership Awards by the International Advertising Association.