Pune based Greenways Food & Beverages (D) Pvt Ltd, part of the reputed four decade old Pushpam Group and Living Liquidz, a well-known alcohol retail chain have announced a strategic distribution agreement in India, according to a company statement. Under the terms of the agreement, Living Liquidz will serve as a distributor of Lounge Myx through its chain of retail stores spread across the country. Greenways and Living Liquidz intend to accelerate the delivery of innovative products and services to the beverage industry. Together they will look to deliver good quality products with different tastes, to the consumer.
Vinod Gaikwad General Manager Sales & Marketing- Greenways Food & Beverages said: “Innovation is one of our primary strengths. Lounge Myx is a product like no other in the market and has been received far and wide with aplomb. Our association with Living Liquidz now places Lounge Myx in one of the largest alcoholic and non-alcoholic beverage chains in India. With this, it will be much more easy and fun to mix drinks and add a new flavor to life by using Lounge Myx”.
Chaturbhuj Business Development Manager Greenways Food & Beverages pointed out: “We are excited to associate with Living Liquidz, one of the premium wine and liquor retail chains of Mumbai. This association will definitely help us to increase our reach to the target customers. We will be conducting extensive branding, sampling and other promotional activities at all the outlets of Living Liquidz, in order to increase the awareness and induce trials for our brand Lounge Myx”.
Moksh Sani, Managing Director, Owner, Living Liquidz concurred: “In the current economic condition, we have observed that people are looking at innovative ways of having a good time. What is more, people have also realised the value of good service. Our core focus right now is to offer new and innovative products. Our association with Lounge Myx will attempt to do just the same”.
Greenways food and beverages is a part of the Pushpam Group owned by Pune’s one of the most respected business family. Pushpam group is a diversified business house headquartered in Pune. The Group was founded by Mr. Ashok Chopda in 1966 and running successfully for more than four decades.
Vision of the company is ‘To be the most innovative and quality conscious food and Beverage Company, across the globe. Always working in the direction to serve specific needs of the consumer’. Greenways Food and Beverages is present in the non-alcoholic Beverages business since February 2010. The firm is mainly working in creating brands in beverage category with positioning itself as a substantial stake holder in the Indian nonalcoholic beverages segment.
After years of research by wine connoisseurs, a sophisticated chain of Living Liquidz boutiques was launched. Living Liquidz is currently Mumbai’s only branded liquor retail chain to have tie-ups with Hypercity, Gourmet City, Reliance Fresh, Aditya Birla Retail group, BhartiWalmart, Tata Star Bazaar and more. Living Liquidz has over 42 outlets spread across Mumbai and retails more than 3500 different type of Brands, covering every region of the world that is renowned for its unique flavor.